The Broadway comedy about the comedy of Broadway, IT’S ONLY A PLAY, is coming to New York in August, but we kicked off our campaign in June with:
An American Express presale, supported by a national Telecharge eblast
A full page announcement ad in The New York Times
A stunning direct mail piece
And the national inside cover of [...]
Over the last few weeks, our digital team worked tirelessly on a gorgeous new website for ONCE, and we’re proud to say the new site is up and running. We’re even more proud of how amazing the new site looks! Included in the re-design is our new art, the fantastic new “Gold” TV spot and [...]Read more →
In an enchanting new series entitled “Magic Mondays,” THE ILLUSIONISTS will be posting a new video of one of their cast members performing a mystifying magic trick every week. The first week’s video starred Andrew Basso, aka “The Escapologist,” and featured some of AKA’s very own! CLICK HERE to watch that mind-boggling trick.
Witness the [...]Read more →
Tom Goodwin, CEO of Tomorrow Group, recently wrote an article for Ad Age about the overall state of online advertising. Mr. Goodwin concludes that retargeting is ill-timed and repetitious. However, in the context of Broadway advertising, retargeting actually has extremely strong results. Across our numerous campaigns, online retargeting has seen anywhere from 300-3,000% [...]Read more →
ALL THE WAY went all the way to the Tonys®.
Best New Play
Best Actor – Bryan Cranston
2014 Tony Awards
ALL THE WAY also won a host of other prestigious awards this season:
Best Play – Drama Desk Award
Best Play – Outer Critics Circle Award
Best Play – Drama League Award
Best New American Play – NY Drama Critics’ [...]
On March 6th, BRYAN CRANSTON, the Golden Globe® and three-time Emmy® Award-winning star of “Breaking Bad,” made an electrifying Broadway debut in Robert Schenkkan’s ALL THE WAY. Here is just a sample of the critical raves:
“BRYAN CRANSTON is TERRIFIC. He gives A HEAT-GENERATING, JET-FUELED PERFORMANCE.” -The New York Times
“A SURE-FIRE, ACTION-PACKED HIT!” -The Huffington Post
“NONSTOP [...]Read more →
AKA Broadcast Director Jamaal Parham and Executive Creative Director Bashan Aquart flew to Los Angeles in early December to shoot the ALL THE WAY TV spot with Emmy and Golden Globe winner Bryan Cranston. While there, we shot a behind-the-scenes look at making the commercial. Click here to see our team in action.Read more →
Bryan Cranston is LBJ in ALL THE WAY, a new play by Pulitzer Prize winner Robert Schenkkan. After a sold-out run in Boston, the show began previews on Broadway on February 10th! To herald the Broadway debut of this Golden Globe® and three-time Emmy® award winner, we got an exclusive word from the president. It’s [...]Read more →
We’re proud to announce that AKA was recently awarded 15 Telly Awards including three highest honor Silver Awards and two People’s Choice Awards! Among the winners were AKA’s TV spots for ALL THE WAY, THE GLASS MENAGERIE, MACBETH, MATILDA, THE VELOCITY OF AUTUMN and STOMP. Click here to view the Telly Award-winning spots.Read more →
AKA recently launched a full website for the new MTC production of WHEN WE WERE YOUNG AND UNAFRAID, starring the incomparable Cherry Jones, and a parallax site for the American musical premiere of THE LION. We also updated the MTC institutional website with new branding featuring the eagerly anticipated stars and productions of the upcoming [...]Read more →
MATILDA THE MUSICAL officially launched an ongoing literacy partnership with Ralph Lauren at their Kids Fashion Show on Monday, May 19th at the New York Public Library. During the event, MATILDA Cast members wowed the crowd with an amazing 4-girl rendition of “Naughty” into “Revolting Children.”
While the fashion show took place in May, the full [...]Read more →
On June 2nd, HOLLER IF YA HEAR ME began Broadway previews. In celebration, The National Museum of Hip-Hop is curating a special Hip-Hop exhibition at the Palace Theatre. The exhibition invites patrons to learn about the history of Hip-Hop through one-of-a-kind artifacts and memorabilia, write their dreams on our “Dreams Walls” and view a [...]Read more →
On Saturday, June 7th, we hosted the fifth annual AKA Summer Party, and we had the biggest turnout yet! From the roof of the Empire Hotel, the AKA team, friends and international colleagues enjoyed a few games of ping-pong (courtesy of SPiN Galactic), a few relaxing massages, and many mango margaritas. Click here [...]Read more →
On June 2nd, the music and lyrics of Tupac Shakur will blaze into life on Broadway in the new musical HOLLER IF YA HEAR ME. The cast recently performed a few of the show’s electrifying numbers for the press, and also hit the recording studio to record a selection of the powerful songs. AKA’s [...]Read more →
THE VELOCITY OF AUTUMN, starring Academy Award® winner (and Outer Critics Circle nominee) Estelle Parsons and Tony Award® winner Stephen Spinella, opened on Monday night to explosive applause! Here are just a few of the fantastic notices this hilarious show has received:
“THE GREAT ACTOR ESTELLE PARSONS IS SUCH FUN TO WATCH.” -The New York Times
“WRY [...]Read more →
Manhattan Theatre Club recently launched their annual “Go Green” subscription renewal campaign, a successful drive for subscribers to renew online. Go Green launched MTC’s 2014-15 season renewals and is off to an amazing start out-performing last season’s numbers. We launched the two online forms for new and renewing subscribers which you can check out Read more →
March 31st was the 25th anniversary of Heathers the movie and the opening night of HEATHERS THE MUSICAL. The critics say HEATHERS is so very. Check out some of the reviews:
“A ROWDY GUILTY PLEASURE.”
- The New York Times
“SASSY, SEXY and OH-SO-SMART, HEATHERS deserves to run with the popular crowd.”
- Time Out New York
“INGENIOUS, NAUGHTY and [...]Read more →
AKA NYC was recently tasked by Base Entertainment and S2BN to refresh the existing branding for the smash-hit Las Vegas production of ROCK OF AGES, now playing at The Venetian. Our team developed a range of creative explorations that would resonate on the Vegas Strip. The chosen concept prominently features the hotter than hot cast [...]Read more →
We’re celebrating over a year of MATILDA Book Club hangouts! We’ve been broadcasting globally via Google every month with Roald Dahl’s daughter, Lucy Dahl, as well as special guests. Click here to check out our highlights reel.
March’s Book Club hangout featured Embeth Davidtz, the original Miss Honey from the 1996 film version of [...]Read more →
This past month, our Digital Group Director, Sarah Borenstein, and our Strategic Innovations Director, Joshua Lee Poole, headed south to attend SXSW Interactive. From hands-on training to big-picture analysis of the future, SXSW Interactive has become the place to preview the technology of tomorrow today.
Here’s our Top 10 list of key takeways:
1. A key theme [...]Read more →
HEATHERS THE MUSICAL started performances on March 15 at New World Stages, and the in-crowd has already taken notice! Brought to you by the award-winning creative team of Kevin Murphy (Reefer Madness, Defiance), Laurence O’Keefe (Bat Boy, Legally Blonde) and Andy Fickman (Reefer Madness, She’s the Man), HEATHERS THE MUSICAL is a hilarious, heartfelt and [...]Read more →
She raised her kids – now she’s raising hell! Academy Award® winner Estelle Parsons is coming back to Broadway in THE VELOCITY OF AUTUMN. This wickedly funny and wonderfully moving new play matches Parsons with Tony Award® winner Stephen Spinella in a mother and son showdown for the ages. Performances will begin April 1 at [...]Read more →
AKA is thrilled to be working with Manhattan Theatre Club. Our first brief from this historic New York institution was to overhaul their extensive website with a focus on creating a more dynamic aesthetic.
Under the dynamic leadership of Artistic Director Lynne Meadow and Executive Producer Barry Grove, Manhattan Theatre Club has grown in four decades [...]Read more →
ROCK OF AGES is pampering the women this winter with Ladies’ Nights! Every Tuesday in February and March, ladies can enjoy complimentary cocktails and fun activities before the show. In addition to managing the planning and execution of all events, AKA secured the partners for the campaign, including Kiehl’s, MAC Cosmetics, Body & Pole, Gina [...]Read more →
Attention all you swatchdogs and diet cokeheads! HEATHERS THE MUSICAL, the deliciously dark new show based on the 80s cult classic movie, is about to start a riot at New World Stages. Performances begin March 15 (Color us stoked!), and we can tell from the invited press day that happened last week that this show [...]Read more →
Thursday, February 27 marked STOMP’s 20th Anniversary in New York City—CONGRATULATIONS!
As part of the celebration, the AKA Marketing Team secured the Empire State Building as a partner and the New York landmark was proudly lit red & white in honor of STOMP. Cheers to 20 more years!Read more →
The deliciously decadent QUEEN OF THE NIGHT—currently running at the Diamond Horseshoe for a limited engagement—has opened, and New York Magazine calls it “New York’s hottest nightlife event!”
There has been an enormous amount of press and social coverage following the show’s premiere. To help showcase this tremendous buzz, AKA built a custom-designed press page that [...]Read more →
AKA continued our partnership with the Vineyard Theatre by creating a beautiful look for their newest show, ARLINGTON.
We worked together with the Vineyard to develop the creative and some initial banners, which they have utilized across their entire campaign. In other Vineyard news, AKA designed the invitation for the theatre’s annual gala—this year celebrating legendary [...]Read more →
AKA is proud to again be working on the branding and video for MCC’s annual Miscast Gala, which will be held on March 31 at the Hammerstein Ballroom. Miscast features some of Broadway’s hottest stars singing songs from shows in which they would NEVER be cast…and the results are thrilling!Read more →
Angela Lansbury is returning to the West End as Madame Arcati in Blithe Spirit after a 44 year absence and AKA is the full-service agency behind the show, doing everything from developing the key art and website through to planning the media and developing audio visual content. In fact, we recently worked alongside [...]Read more →
To celebrate the re-opening of Diamond Horseshoe at the Paramount Hotel, Sleep No More producer, Randy Weiner, and the creators of the Box have launched QUEEN OF THE NIGHT.Read more →
In another industry first, MATILDA stunned on-lookers with a new digital double-decker bus from our friends at Vector media. MATILDA enjoyed 100% share of voice over two two-show days while the bus ran a customized route around midtown. Be sure to look out for these marvelous, miraculous buses!Read more →
In celebration of Janis Joplin’s birthday on Sunday, January 19th, AKA developed a cross-platform birthday celebration for fans in attendance at A NIGHT WITH JANIS JOPLIN. The event was promoted via Broadway.com, along with advertising within the Bergen Record and a widespread push on social media platforms for JANIS and partners. Additional promotional value was [...]Read more →
World conquering hoola hoop master Marawa, extraordinary aerial artist Brett Pfister and the sassy and classy Cabaret Decadance have joined the lovable group of circus runaways at LA SOIRÉE! This spectacular show and its sensationally seductive blend of variety and cabaret continue to dazzle audiences at the Union Square Theatre. Check out the show’s new [...]Read more →
We’re really pleased to announce that digital business solutions agency Digital Media Services (DMS) has united with AKA and The Creative Partnership (CP) to offer a unique proposition to companies within the film, live entertainment, arts and cultural industries.
DMS is a pioneering international company that employs the latest digital technologies to [...]
AKA is thrilled to be working on the upcoming production of ALL THE WAY, starring 3-time Emmy® Award winner Bryan Cranston as president Lyndon B. Johnson. Mr. Cranston, the lauded star of “Breaking Bad,” leads a cast of more than twenty actors in the new play by Pulitzer Prize winner Robert Schenkkan. To launch the [...]Read more →
This month, we launched “InstaScenes” for THE GLASS MENAGERIE. This innovative new social media campaign features actual scenes from the critically-acclaimed production on the show’s official Instagram page. This campaign is a Broadway first and has gained a lot of buzz, with Broadway World calling it a “peerless social media promotional campaign.” Read more →
In honor of Breast Cancer Awareness month, AKA was thrilled to create a cause marketing initiative for the hit Broadway musical ROCK OF AGES called “RAISE YOUR CUPS FOR THE CURE.” AKA secured a partnership with Hard Rock Cafe’s Pinktober campaign to raise awareness and funds for local and international breast cancer charities. Proceeds from [...]Read more →
Bedlam Theater Company is one of New York’s rising stars in the Off Broadway scene. After rave reviews for its season this year at the Access theater, Bedlam are now performing their innovative productions of Shakespeare’s HAMLET and the not often staged SAINT JOAN by George Bernard Shaw at the Lynn Redgrave Theater in rotating [...]Read more →
LA SOIRÉE is New York’s utterly outrageous and most unique nightlife offering. Combining burlesque, circus, comedy and amazing acrobatic and aerial acts, this production is not your traditional circus show! As the show is playing at the Union Square Theater, the promotions and media mix have specifically targeted a downtown crowd with a dominant presence [...]Read more →
This year AKA NYC celebrated the holidays on a boat trip around Manhattan! We drank, dined, exchanged presents, did a bit of gambling (you gotta pay for those Secret Snowman presents somehow) and danced the night away as we cruised around Manhattan. We had a very merry night, and everyone enjoyed the holiday cheer. To [...]Read more →
Tennessee Williams’s American classic, The Glass Menagerie made its return to Broadway this October, and the critics have called it unforgettable! Ben Brantley of The New York Times declared, “Be prepared to have the breath knocked out of you.” And the Daily News raved “this shattering and shimmering Glass Menagerie is a must-see.” To read [...]Read more →
AKA was thrilled to unveil a new TV commercial for Stomp, which was a collaboration between the AKA creative team and Stomp creators Luke Cresswell and Steve McNicholas. The fabulous TV spot premiered this September in New York City and will play in cities across the country on the US tour.
Check out Stomp’s new look [...]
We are pleased to announce that after a sold-out run at Second Stage uptown the off-Broadway musical hit Murder for Two began previews at New World Stages on October 23rd. The AKA team has given the hilarious murder mystery a new look, capturing the madcap mayhem and musicality of this who-dunnit duet. For more information [...]Read more →
Last month, Matilda the Musical wished creator Roald Dahl a happy birthday by celebrating Roald Dahl Day Dahl MONTH. Not satisfied with just one day to honor the birthday of world’s greatest storyteller, AKA expanded the festivities to Roald Dahl Month with several initiatives, including Broadway’s first ever Google Hangout Crash in which Matilda cast [...]Read more →
Joshua Poole, Director of Strategic Innovations, attended the 10th annual New York Advertising Week this past month. At the conference, he engaged in lively discussions about the current state of advertising and attended panels and lectures on topics ranging from the changing demands of the modern day Creative Director to brand building with Kris Jenner. [...]Read more →
Marketing Manager Sara Rosenzweig attended Luxury Daily’s first annual Luxury Retail Summit last month. This daylong event featured speakers from Lalique, Porsche Design, Fairmont Hotels, Gucci, La Mer, Hearst Design Group and the former CEO of Bergdorf Goodman.
No matter the companies’ specialties, each group put special emphasis on customer relations and customer service, stressing how [...]Read more →
We are thrilled to announce a new AKA department, STRATEGIC INNOVATIONS, and introduce our newly promoted Strategic Innovations Director, Joshua Poole. As a valued member of the Client Services team over the past three years, Joshua has served as Account Supervisor on multiple accounts, including Rock of Ages, Macbeth and A Christmas Story. In this [...]Read more →
Broadway’s musical comedy, FIRST DATE, opened this summer and the critics fell in love with it! The Associated Press called it, “SASSY, MADCAP FUN” and NY1 said “THIS IS ONE FIRST DATE YOU DON’T WANT TO END!” AKA’s social team were present at the opening of this hysterical new show and captured the star-studded event [...]Read more →
From director John Tiffany and the Tony Award®-winning creative team behind Once comes a spellbinding new production of Tennessee Williams’s masterpiece THE GLASS MENAGERIE. Broadway Previews begin September 5th and excitement is building!
Social networks were buzzing after the installation of the show’s Front of House, Box Office opening and press event. CLICK HERE [...]Read more →
We are proud to be working with Infinity Theatre Company and Perry Street Theatricals on the first Broadway production of the tap-happy, navy-crazy musical comedy DAMES AT SEA—arriving on Broadway in 2014. To support the press announcement of the show, AKA created an animated landing page, complete with high-kicking chorines and plucky sailors! Click Read more →
Monday, August 5th saw the launch of Baz Luhrmann’s Strictly Ballroom the Musical—opening in Sydney, Australia in April 2014 and produced by Global Creatures (King Kong, Walking with Dinosaurs The Arena Spectacular)
Launch day started with a media call for over 100 of the world’s key media outlets. Baz Luhrmann, Catherine Martin and the entire creative [...]Read more →
AKA shows are dominating the Manhattan streets with our stand-out full-bus-wraps on the open-top tour buses across the City. MATILDA, SPIDER-MAN and ROCK OF AGES are all taking advantage of these huge moving billboards during peak tourist season. And, in case that wasn’t high profile enough, you can find all the shows in the on-board [...]Read more →
To start the summer off with a bang, AKA implemented an extensive media campaign called Summer in NYC, which targeted affluent New York City vacationers and residents in The Hamptons, Jersey Shore and Fire Island. This co-branded initiative featured the shows FIRST DATE, JERSEY BOYS, LET IT BE, ROCK OF AGES, SPIDER-MAN and THE TRIP [...]Read more →
THE TRIP TO BOUNTIFUL will be ending its triumphant Broadway run on October 9th. If you haven’t seen this inspiring production starring Tony Award® winner Cicely Tyson and Vanessa Williams, you should get on that! The Associated Press says “Your Heart Will Sing!”
View our latest TV spot HERE and for more information Read more →
On Friday, August 16th, AKA celebrated our annual Summer Away Day. We bussed it down to Asbury Park, where we lounged by the pool, had a classic backyard barbecue and drank some (strongish) margaritas. It was a terrifically fun day. We hope you all had a chance to enjoy yourselves like we did this summer!Read more →
For this hysterical and hopeful new Broadway musical about the chances we all take to find love, our broadcast department shot the cast, including Zachary Levi (“Chuck” and Thor: The Dark World) and Krysta Rodriguez (“Smash” and The Addams Family), at the glamorous Dream Hotel in Chelsea.
During the shoot, we filmed a special TV commercial [...]Read more →
Last month, Broadway’s favorite superhero swung down to Orlando, FL to take part in the 15th annual Vacation.com convention. AKA secured SPIDER-MAN an exclusive performance opportunity at this trade show—which welcomes over 2,000 agency owners, front line agents and travel industry suppliers—and worked with the creative team to develop a high-energy number that included a [...]Read more →
On June 15, KING KONG THE MUSICAL took Australia by storm at its glittering Global Premiere in Melbourne!
Critics and audiences have been blown away by the show’s breathtaking fusion of the classic and the new. In fact, The Australian raved “KING KONG will change the way we look at musical theatre!”
The Age newspaper said “Eyes [...]Read more →
AKA was exited to take on the digital media strategy, social strategy and online video production for LE FESTIVAL D’ETE DE QUEBEC. Held July 4-14th in Québec City, the festival is Canada’s largest outdoor musical event. Tens of thousands of festival-goers take over Québec city historical center for 11 straight days to see world-renowned stars, [...]Read more →
On Tuesday, June 18th, STOMP was honored at The 3rd Annual Off-Broadway Alliance Awards as a “Legend of Off-Broadway.” Original STOMP cast member and current New York rehearsal director Fiona Wilkes and current cast member Jason Mills accepted the award on behalf of the show’s creators, Luke Cresswell and Steve McNicholas. Congratulations to this landmark [...]Read more →
As the cherry on top of a fantastic season, AKA was honored with three Broadway Marketing Awards for our campaign for MATILDA! Followers of The Producer’s Perspective voted for the best Broadway marketing and advertising and we (humbly) accepted the awards for Best Tagline, Best Website and Best Twitter. We’d like to thank everyone that [...]Read more →
AKA is thrilled to be working on LET IT BE, a spectacular concert experience featuring The Beatles’ greatest hits. And to help announce the arrival of this fab new show, AKA secured an exclusive presale with American Express! LET IT BE will begin performances on Broadway at the St. James Theatre on July 16 with [...]Read more →
Join AKA NYC Art Director Rich Tu as he discusses his work at the Apple Store on London’s Regent Street. Hear his emphasis on the importance of diversity in creativity, and the advantages of constantly rethinking the way you work. Come early as seating is limited.
Make a reservation for the event on July 23rd at [...]Read more →
On Saturday, June 8th, we hosted our fourth annual Tony Weekend Summer Party atop the Empire Hotel. From the rooftop terrace, we enjoyed refreshing cocktails while appreciating the company of our clients, friends, and international colleagues. Partygoers that wanted some friendly competition hit the ping-pong table (supplied by our friend/client SPiN Galactic!), while those that [...]Read more →
We are delighted that the new production of Tennessee Williams’ masterpiece, THE GLASS MENAGERIE, starring two-time Tony Award winner Cherry Jones, Zachary Quinto, Tony nominee Celia Keenan-Bolger and Brian J. Smith, will be coming to Broadway.
This exquisite production began at the American Repertory Theater in Boston, where it received glowing reviews. The New York Times [...]Read more →
Check out the magical new video we created for Trunchbull’s anthem, “The Smell of Rebellion.” Our creative and broadcast departments paired up to make this delightful short, which celebrates the ingenious lyrics of MATILDA’s Tim Minchin. CLICK HERE to watch! You can find the rest of our videos here.Read more →
AKA is happy to unveil a bold new look for the international sensation, STOMP. This smash hit show has thrived in the East Village’s Orpheum Theatre for nearly twenty years and continues to captivate audiences worldwide. Our new creative injects a fresh perspective on the iconic brand using mega-sized lettering and cast photography. STOMP’s new art [...]Read more →
When tasked with branding an electro-pop opera based on Tolstoy’s War & Peace, set inside a modern-day supper club and featuring music by one of New York’s most talented young artists, where do you begin? To capture the unique and beautiful experience of NATASHA, PIERRE AND THE GREAT COMET OF 1812, we specially commissioned a [...]Read more →
This past weekend, THE WORLD SCIENCE FESTIVAL proved to be a brilliant annual celebration and exploration of science! On Saturday at INNOVATION SQUARE, we spent an unforgettable day with amazing robots, interactive video games, 3-D printed wares and hi-tech installations. That evening, we ventured to an outdoor party below the Brooklyn Bridge for an urban [...]Read more →
Thousands of Times Square pedestrians joined cast members of Broadway’s favorite shows, along with CBS RADIO New York personalities for The 2nd Annual “Broadway Rocks Times Square for St. Mary’s Kids,” a free concert presented in Father Duffy Square (Broadway & 47th Street) on Sunday, June 2nd.
The outdoor event featured performances from the Broadway hits [...]Read more →
To celebrate the June arrival of the larger-than-life new musical KING KONG, AKA Australia coordinated a spectacular event on the Eureka Skydeck, the tallest building in the Southern Hemisphere!
On Tuesday, May 21st, a 4.5 meter hand (a purpose built replica of the show’s monstrous main character) was attached to the Eureka Skydeck and suspended 300 [...]Read more →
A big, fat yes! AKA recently partnered with the UK’s favourite family entertainment show, “Britain’s Got Talent.”
As part of the program’s semi-final week and building-up to its Grand Finale, the prime-time show aired a competition for four lucky winners to win a trip to London, Los Angeles and New York to see some of the [...]Read more →
AKA was excited to design the key art for SOMEWHERE FUN—a compelling new play by Jenny Schwartz, which debuted at The Vineyard this month. To help create this haunting and whimsical image, our creative team juxtaposed the surreal elements of the play while grounding them in the familiar setting of Central Park. We’re proud to [...]Read more →
We are excited to be working with Fathom Events to advertise the broadcast of the beautiful classic, SWAN LAKE. Get ready to experience the iconic ballet the way it was meant to be seen! On June 6th, Fathom Events and Omniverse Vision will team up to bring you an exclusive viewing of SWAN LAKE in [...]Read more →
Join our Art Director, Rich Tu, for the ADC Young Guns 11 Jury Panel as he moderates a discussion geared to give future Young Guns new insight. This is a great opportunity to find out how the jury members became Young Guns themselves and the things they will be looking for as jurors.
The event begins [...]Read more →
This past year we’ve been delighted to work on such an array of innovative and exciting projects, so we’re extremely pleased to acknowledge the incredible number of nominations our clients have received for the 2013 Tony Awards.
We would like to extend a huge congratulations to all those nominated, in particular A CHRISTMAS STORY THE MUSICAL, [...]Read more →
Continuing our partnership, Google and AKA created a special week of activities to celebrate opening. The partnership included a [...]Read more →
Tony® and Olivier Award Winner Alan Cumming is back on Broadway in Shakespeare’s dark masterpiece, MACBETH – now in previews at the Barrymore Theatre. We are excited to share our spine-tingling new TV spot for the show with you. Click HERE to view it – but don’t watch it alone!
MACBETH opens on Broadway this [...]Read more →
THE TRIP TO BOUNTIFUL— Horton Foote’s masterpiece about memory, mortality and the undeniable, universal yearning for home, starring Cicely Tyson, Cuba Gooding Jr. and Vanessa Williams—opens next Tuesday April 23 at the Stephen Sondheim Theatre. Before this starry opening, CLICK HERE to watch the show’s new TV spot!Read more →
THE WORLD SCIENCE FESTIVAL returns to New York City May 29th – June 2nd for an extraordinary celebration of scientific discovery. AKA is proud to have been appointed as the festival’s creative agency and look forward to exciting New York City (and the world) with new visuals for this year’s events! For more information on [...]Read more →
AKA is proud to be providing online and interactive media services to BODY WORLDS PULSE, which opens at Discovery Times Square on April 26th. The original exhibition from Gunther von Hagens is an inspiring, immersive multimedia exhibition about health, wellness and living to the beat of life in a vibrant, fast-paced city. It is an [...]Read more →
The prestigious Telly Awards, which have been honoring the most innovative and outstanding work from respected advertising agencies, production companies and television stations since 1979, announced their 34th annual awards at the end of March.
We are incredibly proud to announce that our pre-opening television campaign for Matilda The Musical triumphed among 13,000 other entries to [...]Read more →
At AKA NYC, our broad range of expertise is often influenced by the eclectic mix of talents and interests of our staff. To give you more insight into the great variety of our influences, we’ve launched a new feature on our Facebook page, AKA: The Weekenders. Check out The Weekenders to see what we get [...]Read more →
In honor of SPIDER-MAN TURN OFF THE DARK’s third thrilling year on Broadway, AKA NYC has created a dazzling new look for this breathtaking spectacular! Our creative team captured the mega-hit’s super-hero size, rock ‘n’ roll energy and awe-inspiring effects in two bold new key art images, which will work in tandem. Beginning this spring, [...]Read more →
We were really excited to work alongside our sister agency, The Creative Partnership, to develop a series of trailers to support the opening of the West End hit, A CHORUS LINE. It was the perfect opportunity to utilise our combined experience!
Press night quotes, printed that day, were incorporated into the content to highlight [...]Read more →
This month, AKA got in the mood for love at the groups launch and announcement of FIRST DATE, Broadway’s new musical comedy. FIRST DATE’s very own Cupid journeyed around the city—complete with wings and a halo—and visited group agents and industry folks alike, posing for photos and distributing custom candy conversation hearts!
FIRST DATE will begin [...]Read more →
THE TRIP TO BOUNTIFUL, starring Cicely Tyson, Cuba Gooding Jr., and Vanessa Williams, is all around the city. We hope this stunning art featuring this talented cast brightens New Yorker’s trips around the city. Be sure to take a look!
Broadway previews for THE TRIP TO BOUNTIFUL begin on Saturday, March 30th and Opening Night is [...]Read more →
For a second year, AKA NYC has been recognized as a multiple award-winner in the Annual Telly Awards. The Telly Awards honors “the very best film & video productions, groundbreaking online video content, and outstanding local, regional, & cable TV commercials and programs.” Our work on MATILDA THE MUSICAL, A CHRISTMAS STORY THE MUSICAL, BARE [...]Read more →
South by Southwest® is a unique annual festival in Austin where music, indie film and emerging technologies combine. This year Sarah, Jen and Emily from AKA’s digital department put on their cowboy boots and headed deep into the heart of Texas to check it out. There they found themselves surrounded by over 30,000 digital specialists [...]Read more →
This spring, Tony® and Olivier Award winner Alan Cumming will star on Broadway in a bold new interpretation of MACBETH, staged by John Tiffany, the Tony-winning director of Once, and Andrew Goldberg. This production had sold-out runs at the National Theatre of Scotland and the Lincoln Center Festival and now it’s coming to Broadway. In [...]Read more →
ROCK OF AGES is excited to be the first Broadway show to take over all the subway turnstiles at the Times Square subway station. This hot new ad buy is part of a larger winter transit advertising campaign, which also included additional subway branding. AKA branded the turnstiles at all 10 entrances to this heavily [...]Read more →
MATILDA’s latest TV commercial is here! Following on the heels of our winter campaign, we introduced the first look at the show itself, again featuring the voice talent of Sir Michael Gambon. Take a look at the TV spot here.
In other news MATILDA THE MUSICAL has launched a book club with Penguin Young Readers [...]Read more →
AKA is thrilled to be working on HIT THE WALL, Ike Holter’s new play about a group of unlikely revolutionaries thrust onto the frontline of history during the 1969 Stonewall riots. The show is making its New York premiere at the Barrow Street Theatre after a successful run last spring at Steppenwolf’s Garage Rep, and [...]Read more →
In spite of Hurricane Sandy, 2012 was a record-setting year for Broadway ticket sales. We’ve assembled an infographic which recalls some of the highlights and some of the challenges that we as an industry faced in the past twelve months, with a look forward at what 2013 holds in store. Click to view [...]Read more →
We are delighted to have been appointed as the full-service marketing and advertising agency in London for one of the world’s favorite museums, Ripley’s Believe It or Not!
Situated in the heart of the capital, the museum is home to over 700 authentic and original exhibits collected from everywhere you can imagine, representing the fascinating [...]
Members of our marketing and digital teams attended the NYC & Co. Annual Meeting last week at Avery Fisher Hall. The meeting featured speeches from Mayor Bloomberg, NYC & Co. staff members and a special appearance via satellite by Miss Piggy. Here are some key findings from the meeting:
52 million tourists visited NYC in 2012 [...]Read more →
We’re thrilled to announce that film advertising agency The Creative Partnership has become part of the AKA Group. With offices in London and Los Angeles, The Creative Partnership has over three decades of experience as one of the leading names in the entertainment industry and a strong legacy of creating award-winning integrated campaigns for both [...]Read more →
AKA is kicking off 2013 with a fresh, new logo. We used the idea of ‘Moving Forward’ as a conceptual starting point in our exploration to find a brand that illustrates AKA’s focus on innovation and cutting-edge advertising. AKA NYC Senior Designer and branding specialist Adam Neumann, led the redesign:
“The mark flips part of the [...]Read more →
MCC Theater’s annual gala, MISCAST sees Broadway favorites take to the Hammerstein Ballroom stage in this one-night-only extravaganza, performing songs from roles in which they would never be cast. Once again, AKA has created branding for the event and developed an invitation that is at once fresh and exciting, yet delivers a continuity that honors [...]Read more →
We were thrilled to work with the award-winning Atlantic Theater Company to redesign the websites for both their Theater Company and Acting School. The two new sites highlight the updated branding for the company, bring key information to the forefront and optimize the user’s experience. Take a virtual tour of their updated look!
Atlantic Theater Company: [...]Read more →
This week AKA debuted the latest TV commercial for MATILDA, voiced by none other than legendary star of stage and screen, Sir Michael Gambon.
You can see the commercial airing exclusively this month on WABC-TV or online on in our portfolio. MATILDA begins performances on Broadway on March 4th.Read more →
Two of AKA’s Broadway musicals closed out 2012 with a bang! A CHRISTMAS STORY, THE MUSICAL, new to Broadway this fall, broke the Lunt-Fontanne Theatre house record twice: week ending 12/23 with a 9 performance gross of $1,491,488.20 and week ending 12/30 with an 8 performance gross of $1,558,922. And the long-running Broadway musical ROCK [...]Read more →
Cicely Tyson, Cuba Gooding Jr. and Vanessa Williams take the stage this spring in a landmark production of Horton Foote’s THE TRIP TO BOUNTIFUL. Performances begin March 30th at the Stephen Sondheim Theatre.
American Express Cardholders have exclusive access to tickets now through January 30th.Read more →
AKA is proud to support the industry lab presentation of BEYOND THE MUSIC, an exciting new musical with original book and direction by Andy Sandberg and an exhilarating pop-rock score by Cliff Downs and Katie Kahanovitz. Performances take place at the Manhattan Movement & Arts Center (248 W 69th Street) Monday, January 28 at 3pm [...]Read more →
AKA takes great pride in the support and fostering of up-and-coming artists. In conjunction with the School of Visual Arts, aka has created an exciting new annual scholarship. Students were tasked to make an original piece of art incorporating a Broadway theme. After going through dozens of beautiful designs, we selected one grand prize winner [...]Read more →
On November 19, A CHRISTMAS STORY, THE MUSICAL opened to rave reviews and a flurry of activity, which has made it the must-have ticket of the holiday season! A major part of aka‘s advertising campaign for this musical smash was broadcast TV. We partnered with WABC-TV to secure select prime-time spots, including “Dancing with the [...]Read more →
BREAKING NEWS: New York’s hometown hero Spider-Man has been spotted all over the Long Island Railroad terminal at Penn Station. And we do mean all over! AKA has created a truly Super Hero-size takeover across the platform and ticketing levels of one of the busiest transit hubs in the world. The eye-popping results include more [...]Read more →
For the 2nd year in a row, ROCK OF AGES is getting into the holiday spirit with a new campaign for the month of December. In this fun and festive new ad, even Santa (cast member Adam Dannheisser) is a ROCK OF AGES fan! This cheerful campaign is running across print, online and direct response. [...]Read more →
AKA is proud to be working on HARRY POTTER THE EXHIBITION, which returned to New York in November. The exhibit now features additions from the final films, in addition to the previously displayed artifacts, and is the next chapter in the Harry Potter adventure!
In order to attract maximum attention to this exhibition during the crowded [...]Read more →
We are thrilled to be working with the Philadelphia Museum of Art on the digital and marketing campaign for “Dancing around the Bridge: Cage, Cunningham, Johns, Rauschenberg, and Duchamp.” The New York Times recently hailed the exhibit as “a top candidate for favorite museum show of the year!” In addition to this one-of-a-kind exhibition, aka [...]Read more →
In London, we’re really proud to have been appointed as the Donmar Warehouse’s full-service agency, encompassing all their work at the Donmar and the associated season at the Trafalgar Studios.
Last month we launched Barclays Front Row, which will transform the Donmar from THE most exclusive “impossible to get a ticket” theatre [...]Read more →
The international sensation WAR HORSE has now been seen by 2 million people worldwide and is about to open at The Arts Centre in Melbourne, Australia. Our Australian offices are extremely proud to be working with this newly mounted co-production between The National Theatre of Great Britain and Global Creatures. WAR HORSE will make its [...]Read more →
This year AKA NYC celebrated the holidays on a boat, y’all! We ate dinner, exchanged “Secret Snowman” presents and danced the not-so silent night away on a cruise around Manhattan. We had a wonderful evening, and everyone got into the holiday spirit (or just spirits in general). To see photos of the fun, Read more →
Raising awareness for St. Mary’s Healthcare System For Children
In September, AKA partnered with CBS Radio New York, Spectacolor and News Corp to present a special benefit called “Broadway Rocks.” The event took place in the heart of Times Square and raised awareness for St. Mary’s Healthcare System For Children. Cast members from aka shows SPIDER-MAN [...]Read more →
AKA has recently completed a rebranding project for the Olney Theatre Center in Maryland. The new identity coincides with the institution’s 75th anniversary and the arrival of Martin Platt as Artistic Director. It communicates the excitement of the live theatre experience and the diversity of content offered at OTC. The project began with a new [...]Read more →
ORCHID is Miami’s newest theatrical pop-up entertainment experience, a cocktail of song, dance, glamour, burlesque, aerial acrobatics and variety arts set inside The Pleasure Garden, a seductive throwback to the pleasure gardens of the 19th century. Part Moulin Rouge, part Cirque du Soleil, this pop-culture infused extravaganza is performed in a vintage European Cabaret tent [...]Read more →
This exhilarating new musical about the Legendary Dusty Springfield opened at New World Stages in November. We’re very proud of the gorgeous art our design team created for this show, and we’d like to share it with you here. Look for all of Dusty’s amazing hits in her famous beehive! To learn more about FOREVER [...]Read more →
AKA is thrilled to be working with the LAByrinth Theatre on their 21st season! Among the exciting new productions we can expect from this innovative theater company are three World Premieres: Radiance by Cusi Cram (All the Bad Things), A Family for All Occasions by Bob Glaudini (to be directed by Philip Seymour Hoffman) and a provocative new play [...]Read more →
The Royal Opera House, one of the world’s most prestigious cultural institutions, is a hugely significant addition to our portfolio of clients. We’re thrilled that our remit encompasses managing the organization’s creative brand development, promotions and media buying both online and offline.
Most recently our London office developed the key artwork for the Royal Opera House’s [...]Read more →
SPY: THE SECRET WORLD OF ESPIONAGE continues to dominate the New York landscape and with the exhibition running through March next year the campaign now introduces TV for the fall season. We were tasked with creating an accessible and exciting TV commercial that would speak directly to families. You can take a close look at [...]Read more →
AKA rocked America’s largest regional theme park this summer with an integrated partnership between Broadway’s ROCK OF AGES and Six Flags Great Adventure in New Jersey.
Targeting a broad demographic in the peak of summer leisure, ROCK OF AGES covered the park with outdoor signage, TV and radio spots in queues, strategically placed digital signage, collateral [...]Read more →
In a Broadway first, AKA secured a groundbreaking partnership between Google, American Express® and MATILDA THE MUSICAL, which opens on Broadway spring 2013. Tickets are on presale now supported by cross-platform exposure with The New York Times (including a full page in their Fall Preview issue), online presence and a high impact TV campaign. You [...]Read more →
YOU ARE INVITED: GLOBAL CREATURES LAUNCH THEIR MOST AMBITIOUS PROJECT YET. KING KONG!
Five years in the making by an award-winning international creative team, KING KONG is set to be an epic and dazzlingly original theatrical experience. This ground-breaking production will feature a cast of 49 actors, singers, dancers, circus performers and puppeteers who will bring [...]Read more →
Last year we created the Sara Jane Mercer Clean, Pure and Simple brand and built all of her online assets. Recently promoted through Martha Stewart Weddings, CECISTYLE, RebeccaCasciano.com, Vegan Magazine, and Spirit Beauty Lounge, Sara Jane Mercer has now teamed up with makeup artist Rebecca Casciano and Spirit.com for a three part video series produced [...]Read more →
Tickets for this new Broadway musical based on the beloved classic film went on sale Wednesday, August 8 through an American Express presale, followed shortly thereafter by a presale period with Audience Rewards. In developing the creative campaign, aka has brought to life numerous visual elements so fondly remembered by the movie’s millions of fans. [...]Read more →
AKA secured an exclusive promotional partnership with American Airlines and SPIDER-MAN TURN OFF THE DARK launching the first-ever domination of the American Airlines terminal at JFK. Large-scale banners and vibrant wallscapes leave a superhero-sized impression as incoming passengers make their way through the terminal and baggage claim. The extended partnership includes over 12 million impressions [...]Read more →
The success of the London Olympics relied on great teamwork and that’s also true of marketing campaigns this summer!
In the lead up to London 2012, our London team worked closely with McDonald’s to develop a recognition and reward scheme for the Olympic Games’ volunteer program. As the official sponsors of the program, McDonald’s trained over [...]Read more →
We are proud to be providing creative and interactive services for this new exhibition at Discovery Times Square. SPY: THE SECRET WORLD OF ESPIONAGE is presented by BASE Entertainment and reveals declassified stories, objects and artifacts from the CIA. With the World Premiere of the exhibition here in New York, our creative has truly taken [...]Read more →
AL PACINO returns to Broadway this fall when he stars in DAVID MAMET’S acclaimed Pulitzer Prize-winning drama GLENGARRY GLEN ROSS and we are thrilled to be a part of the team. PACINO, who was nominated for an Oscar for portraying the role of Ricky Roma in the film version, will now take on the role [...]Read more →
Our third annual Tony Weekend Summer Party took place in New York on Saturday, June 9th. For this year’s party we took over the roof terrace at the Top of the Strand, where we all enjoyed Pimms and cocktails while looking out over stunning views of the Empire State Building and all the way downtown [...]Read more →
We were delighted that The Huffington Post featured our END OF THE RAINBOW Instagram campaign with details on the first ever Broadway Instagram meet-up, at the Belasco Theatre. The event reached over 500,000 users and generated hundreds of new photos on Instagram.
» read the article
» view the Instagram feed
ROCK OF AGES kicked off its fourth smash year on Broadway with a new creative campaign – TONIGHT I ROCK! – depicting regular people by day who totally rock out by night at Broadway’s Best Party. The exciting new creative was rolled out across Manhattan, targeting spring tourists, office workers, transit riders, and pedestrians through [...]Read more →
The Vineyard Theatre’s hit play THE LYONS transferred to Broadway this spring. One major effort was creating a strong TV campaign that would cut through the heavy spring activity. The play’s sharp and witty humor was captured perfectly with Tony Award® – winning star Linda Lavin delivering a series of motherly “observations” from her character [...]Read more →
The Telly Awards has named AKA NYC as a multiple top prize winner in the 33rd Annual Telly Awards for our BILLY ELLIOT Broadway TV spot and HOW TO TRAIN YOUR DRAGON ARENA SPECTACULAR trailer, with distinction for our promotional and branding campaign work. With over 11,000 international entries each year, this is truly an [...]Read more →
“Dragons marvel as arena entertainment hits new heights.”
—Sydney Morning Herald
DREAMWORKS’ HOW TO TRAIN YOUR DRAGON ARENA SPECTACULAR opened in Melbourne this month and AKA was thrilled to help excite the audiences by creating a new trailer and TV spot for the production. The show arrives in the U.S. later this summer, featuring awe-inspiring live action [...]Read more →
Leading up to the first performance of END OF THE RAINBOW, AKA created a signature style for the show’s social media postings that communicates the poise, attitude and timelessness of the legendary Judy Garland. Throughout rehearsals, the cast and creative team have captured special moments, which aka has treated and posted via Instagram. The photos [...]Read more →
This winter, suburbanites who love to ROCK were the life of the party at the Helen Hayes Theatre eight times a week. After careful geographic analysis of recent sales patterns, AKA’S winter advertising plan for ROCK OF AGES focused on regional suburban outreach. Key placements in Long Island, Staten Island, Westchester, and New Jersey included [...]Read more →
This season, desire is taking on a whole new rhythm with Tennessee Williams’ Pulitzer Prize-winning masterpiece, A STREETCAR NAMED DESIRE. Launching in style, AKA secured a presale with American Express and partnered with New York Magazine to deliver maximum exposure in-book and online including an exclusive takeover of the Entertainment homepage. A STREETCAR NAMED DESIRE [...]Read more →
Our Director of Digital, along with our Director of Marketing and Partnerships, travelled to Austin, TX, earlier this month to attend SXSW Interactive, the biggest interactive conference on Earth—a breeding ground for new ideas and creative technologies.
A few advance previews of what’s to come in 2012:
⋅Transmedia campaigns will allow brands a 24/7 interactive platform with [...]
Stick Fly, a new play by Lydia R. Diamond and directed by Kenny Leon, has taken the audience experience to a new level. Working with the cast and creative team, including producer/composer Alicia Keys, the show is holding regular talkbacks following select performances. AKA has secured sponsor organizations to host each talk, promoting group nights [...]Read more →
The National Theatre continues its US domination by extending its offering to audiences across the US through NT LIVEC—a season of thrilling live theatre broadcasts to local cinemas across the country direct from the National Theatre’s London home. This season opens with TRAVELLING LIGHT on Feb 9 and will continue with Shakespeare’s COMEDY OF ERRORS, [...]Read more →
This month, AKA partners MEMPHIS THE MUSICAL with Coca-Cola, in a unique in-store promotion of a MEMPHIS enter-to-win contest promoted with multi-packs of Coca-Cola. Available at 52 ShopRite locations throughout the Tri-State area, the contest is promoted with Coca-Cola/MEMPHIS branded point-of-sale materials, online and in ShopRite advertising. Reaching over 4.6 million shoppers over 4 weeks, [...]Read more →
This month, MEMPHIS THE MUSICAL takes over 50% of all 2-sheet platform posters (over 520 posters total) in NYC subway stations. We negotiated to receive half of the posters free-of-charge. The campaign is an aka media first with 50% of the sites guaranteed in prime city locations. The posters utilize five brand-new looks for the [...]Read more →
After three years, 10 Tony Awards® and 16 Billys, BILLY ELLIOT on Broadway took its final bow this past Sunday, January 8, 2012. We were proud to roll out new creative last fall across outdoor, online display, print collateral and TV showcasing the triumph, energy and eternal spirit of the show.Read more →
SPIDER-MAN TURN OFF THE DARK achieved the highest weekly gross in Broadway history this past holiday. We contributed to SPIDER-MAN’s historic, record-setting week by securing VIP partners and monitoring premium inventory for this blockbuster show. Almost in celebration, Spider-Man himself hit the airwaves, saving CNN’s Anderson Cooper from the evil clutches of the Green Goblin, [...]Read more →
END OF THE RAINBOW launched its advertising campaign with a two-part national ad in The New Yorker‘s January 2 issue. We negotiated the inside front cover position, which ran to all of The New Yorker‘s one million+ subscriber base, for the rate of an NYC DMA page. We also negotiated the front cover flap for [...]Read more →