LATEST NEWS

THE REVOLUTION IS BORN AGAIN

march 2015

We are excited to share the new LES MISÉRABLES campaign, launching on Broadway this spring! The world’s most popular musical can now be seen with breathtaking new key art in outdoor across the city and into the suburbs. That’s not all! Our Content department created a gorgeous new TV commercial with the new key art, which can be seen on WABC-TV and Taxi cabs throughout the city. CLICK HERE to watch. AKA is thrilled to be a part of this iconic musical’s next chapter.

A HELL OF A FAMILY PHOTO

march 2015

To capture the hilarious dynamic between the Broadway cast of the “Ferociously Funny” (NYT) new American play HAND TO GOD, the AKA team orchestrated a photo shoot inspired by deliciously awkward Olan Mills family photos or yore.

 

HAND TO GOD begins Broadway previews on March 14. CLICK HERE to learn more.

LONG LIVE QUEEN HELEN!

march 2015

Broadway royalty turned out in droves on Sunday, March 8th for the opening night of THE AUDIENCE, starring Helen Mirren.

 

CLICK HERE to watch the celebrities on the red carpet and the glamorous after party festivities.

 

The critics have crowned Dame Helen, “The Queen of Broadway”:

 

“HELEN MIRREN is SMASHING.   Her Majesty will see you now.” – The New York Times

“HELEN MIRREN RULES BROADWAY.” – New York Post

“HELEN MIRREN IS SO GOOD.  SHE’S THE JEWEL IN THIS CROWN.  New York is fortunate to have an audience with her.” – Daily News

“HELEN MIRREN Holds THE AUDIENCE. IT’S DAZZLING FUN.“ – New York Magazine

 

CLICK HERE to watch our TV spot that The Huffington Post has declared as “the best commercial of the season”.

 

For more reviews and information, CLICK HERE.

 

ROYALTY COMES ALIVE

march 2015

The Royal Shakespeare Company’s WOLF HALL: PARTS ONE AND TWO, based on the award-winning novels by Hilary Mantel, arrived on Broadway March 20 after critically acclaimed runs in both Stratford and London. To help this royal epic come to life, AKA’s content team engaged an army of 3D animators to bring the 16th century into the 21st. This TV spot heralds the arrival of this thrilling theatrical event.  CLICK HERE to watch.

HEIDI’S BACK

march 2015

The Pulitzer Prize and Tony Award®-winning play THE HEIDI CHRONICLES is back on Broadway and the critics are cheering. The show is a New York Times Critic’s pick with the Times calling it, “Wonderful and beautiful. Resonates as strongly today as it did when it first stormed Broadway.”

 

Just before opening, the AKA content team produced and directed a 3 camera shoot at the theatre, and created a TV commercial which illustrates the hilarious and heartfelt journey of the show’s main characters.  CLICK HERE to watch!

AKA INSIGHT

march 2015

May is a difficult month, particularly for musicals in Year 2 or beyond, because those first three weeks of May leading up to Memorial Day Weekend is prime Tony season. New shows see strong sales during May, as locals try to see the next Tony-winner before June.

 

Below are the general takeaways from musicals over the past 10 years, and how they fared during May.

 

Average for all Musicals – down 13% from May Year 1 to May Year 2

Average excluding Tony Winners – down 21% from May Year 1 to May Year 2

 

Percentage of all musicals making it to Year 3 – 41% (10 out of 11 Tony winning musicals made it to May in Year 3; 8 out of 33 non-winners made it to  May in Year 3).

Looking just at the 8 non-Tony winning musicals to make it to Year 3, it is a 50% split between shows that had a positive change from Year 1 to Year 2 and shows that had a negative change from Year 1 to Year 2, suggesting that this percentage change is not predictive of making to Year 3.

 

Only 3 of those 8 non-Tony winning musicals made it to Year 4. Of the three, two of them had positive changes from Year 1 to Year 2. The three musicals are Wicked, Rock of Ages, and Mary Poppins.

 

CLICK HERE for Interactive Chart.

 

The chart above illustrates each of the musicals over the past 10 years, what percentage change they experienced from May in Year 1 and May in Year 2. If you click on the individual bubble, you can see what show it is, did they win a Tony, and if they made it to Year 3 or Year 4, Again, this does not include Memorial Day Week and we are only noting Best Musical winners (not best revival of a musical, as there was not as strong of a trend).

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THE QUEEN TAKES BROADWAY

february 2015

Dame Helen Mirren returns to Broadway, and the throne of Queen Elizabeth II, in Peter Morgan’s new play, THE AUDIENCE.  To herald the arrival of Her Majesty, our award-winning Broadcast Content Department made  a TV spot fit for a Queen!  CLICK HERE to watch.

AKA also kicked off the social campaign for the show by launching an Instagram account that educates fans about Who’s Who in the cast, and poses them side by side with their real-life counterparts.

THE AUDIENCE begins Broadway previews on February 14th at the Gerald Schoenfeld Theatre.  CLICK HERE to RSVP.

INTERNATIONAL SPOTLIGHT

march 2015

2015 has got off to a busy start for AKA London, as we continue to expand our work with some of the most prestigious museums and galleries in the city. We have recently kicked off media, outdoor and digital activity to promote the British Library’s Magna Carta: Law, Liberty, Legacy, an exhibition commemorating the historical document’s 800 year anniversary.  Over at the National Gallery, the stunning Inventing Impressionism exhibition tells the story of Paul Durand-Ruel, an art dealer who discovered artists such as Monet, Degas and Renoir. AKA is providing marketing services across digital creative, media planning and buying, social, specialist audiences and partnerships. We’re diving deep at the National History Museum as we discover Coral Reefs: Secret Cities of the Sea, with our press, digital and social marketing running soon and our landmark poster at busy Waterloo station already catching commuters’ eyes. Meanwhile Fashion on the Ration at the Imperial War Museum details how fashion survived and even flourished under the strict rules of rationing in 1940s Britain. With research from Arts Council England that museums contribute £1.45bn to the UK economy, this is an exciting time to be involved with these important and influential cultural institutions.

A LOVE-LY PHOTOSHOOT

february 2015

This spring, world-renowned opera star Renée Fleming is making her Broadway debut in LIVING ON LOVE! Joining her on the Great White Way will be Tony Award nominee Douglas Sills and Emmy Award nominee Anna Chlumksy.  To capture the glamor, passion and hilarity of this new play, our Content Department orchestrated a photo shoot with the stars that featured gorgeous gowns, overturned tables and pooches poaching champagne.  The result is some diva-licious new key art. LIVING ON LOVE begins Broadway Previews on April 1st.  To learn more about this funny and frothy new show, CLICK HERE.

A HELL OF A WEBSITE

february 2015

HAND TO GOD, the hilarious and provocative new comedy by Rob Askins, is coming to Broadway after a critically acclaimed downtown run.  Check out the show’s deviously designed new website HERE and don’t forget to watch our new video starring the wickedly funny Tyrone.  Keep an eye out for Tyrone around Times Square this season—he has a few tricks up his sleeve. HAND TO GOD begins Broadway Previews on March 14th…pray for us.

LONG LIVE ROCK!

february 2015

After 6 years, 2,328 performances and a bazillion Jell-o shots, ROCK OF AGES played its final Broadway performance on Sunday, January 18.  AKA is thrilled to have been the agency of record for this Nothin’ But a Good Time Broadway musical.  Our team has years of incredible memories, including breaking the Helen Hayes Theatre house record, launching the show on the West End, developing a new ad campaign for the hit Las Vegas production, and celebrating the many anniversaries and milestones in rock-star fashion.  It wouldn’t have been a true final celebration of Broadway’s Best Party without one last blowout bash at Hudson Terrace with the hundreds of people who’ve ROCK-ed over the years.

And though the ROCK OF AGES marquee may not light up 44th St. any longer, the show’s legacy lives on worldwide.

THE ILLUSIONISTS MAKE BOX OFFICE MAGIC

february 2015

The mind-blowing, jaw-dropping spectacular THE ILLUSIONISTS wowed Broadway again when the show broke the house record at the Marriot Marquis twice! However, these enchanting fellows barely got to bask in the glow of their success before they had to disappear on their North American tour.  To find out when this dazzling show will come to your town, CLICK HERE.

INTERNATIONAL SPOTLIGHT – BEAUTIFUL

february 2015

AKA London are excited to be working on the West End transfer of the Broadway smash hit BEAUTIFUL – THE CAROLE KING MUSICAL, and have created some stunning creative with star Katie Brayben front and center.  We’ve also unveiled a fittingly beautiful website and released a lovely trailer to get the buzz going.  Previews start from 10th February 2015, and our eye-catching artwork is already lighting up the Front of House at the Aldwych Theatre.

SPECIAL PARTNER OFFER

december 2014

Gotham West Market is a first-of-its-kind market in Hell’s Kitchen and is home to El Colmado, Blue Bottle Coffee, Choza Taqueria, Ivan Ramen Slurp Shop, Genuine Roadside, The Cannibal and Court Street Grocers, plus a full-service bike shop, NYC Velo. In early 2015, Ample Hills Creamery and Indie Fresh will join Gotham West Market’s celebrated operators, with a curated private event space set to open soon. Even better, if you CLICK HERE, you can download a collection of fantastic offers from Gotham West Market for you to enjoy.

Gotham West Market, 600 11th Ave (44th-45th), 212.582.7940, www.gothamwestmarket.com, @gwmarket.

BROADWAY’S BEST-SELLING YEAR

december 2014

Broadway experienced its best grossing year in 2014, and we at AKA explored how and why this happened. Through AKA Insights, we were able to analyze over 30 years of Broadway sales data to identify some key trends.

The charts below illustrate three trends we believe are essential to Broadway’s growth last year: More musicals running per week, higher average ticket price for plays, and strong sales growth from musicals in year 2 or 3 of their lives. Click on the charts to see specific data.

Interested in learning more about these and other trends on Broadway sales? Email our Senior Insights Analyst Sam Gates at SamGates@akanyc.net to ask any questions about these and other trends.

GIFTED ARTISTS – THE 3RD ANNUAL AKA /SVA SCHOLARSHIP

december 2014

We are excited to announce our third annual scholarship awards program in conjunction with the School of Visual Arts! This year we have chosen one grand prize winner (Sarah Dvojack) and eleven runners up.  The students submitted original artwork, which incorporated a Broadway theme, and our judges were wowed by the talented pieces we received!  The winning students will receive scholarships towards their education and the advancements of their careers.  Let’s give them a round of applause!

AKA takes a lot of pride in fostering up-and-coming artists and we look forward to continuing this tradition in years to come.

To view winning submissions, click here!

A MAGICAL OPENING

december 2014

On Thursday, December 4th, THE ILLUSIONISTS – WITNESS THE IMPOSSIBLE opened on Broadway at the Marquis Theatre.  It was an enchanting evening and AKA was proud to be in attendance. We ate, drank and celebrated 7 of the world’s most talented magicians!

Here is just a sampling of what critics and audiences had to say:

“A HIGH-TECH MAGIC EXTRAVAGANZA FEATURING SEVEN TALENTED TRICKSTERS.” – The New York Times

“Jaw-dropping trickery.”- Daily News

On Twitter:

‏@thwatch
The Illusionists playing at the Marquis is excellent for all ages, still in awe.

‏@dandrewaguilar
The Illusionists on #Broadway is an amazing night of thrills! So exciting and fun, everyone get tix now b4 this show is gone! @Illusionists7

THE ILLUSIONISTS is running through January 4thGet your tickets now, before they disappear!

IT’S A BIRD! IT’S A PLANE! IT’S A NEW MUSICAL!

december 2014

AKA recently joined forces with our super friends (and clients) at Vineyard Theatre for a WHAM! BAM! key art photo-shoot in preparation for the world premiere musical BROOKLYNITE.

Fans were blowing, actors were jumping, capes were flapping and cameras were flashing while Superman’s theme tune blared from our iPhones—all to create an image that will make you believe hipsters can fly.  And the results are pretty super.

BROOKLYNITE is inspired by the real Brooklyn Superhero Supply Company located in Park Slope, with characters created by Michael Chabon and Ayelet Waldman.

Performances begin January 29 at Vineyard Theatre.

CLICK HERE for more.

THE LEGACY OF THE NEW GROUP

december 2014

To celebrate the 20th anniversary of The New Group, AKA created a “Legacy” video that showcased their work, highlighted their new brand image and built excitement for the company – all the while capturing all of these elements within less than two minutes!

The New Group is thrilled with the results and so are we!  Kudos to our Content Department for their fantastic work.

CLICK HERE to watch.

In other exciting news, The New Group’s production of Sticks and Bones was recently named on Time Magazine’s Top 10 of the Year list!  Congratulations to The New Group and this breathtaking production.   CLICK HERE to read more.

‘TWAS THE NIGHT OF THE AKA HOLIDAY PARTY

december 2014

Our company holiday party was an absolute blast and our only holiday wish was that everyone from the AKA group could have joined us! We set sail from Manhattan’s eastern pier on board Cloud IV. The drinks flowed as we dined and danced the night away.

In addition to eating, drinking and generally being merry, we gave out Secret Snowman gifts, and our AKA Superlatives and AKA Awards.  Check out the pictures of the festivities below, and to all a good night!

AKA INSIGHT

december 2014

Gone are the days when mobile web presence was an afterthought—most people own smartphones and browse the web daily on these devices. Additionally, mobile shopping is increasing at an exponential rate.   IBM reports mobile accounted for almost half of online shopping traffic on Black Friday—up 24% from a year before—and more than half of traffic on Thanksgiving Day. Meanwhile, PayPal reported a 56% global surge in mobile payment volume on Thanksgiving Day.

While less than 1% of Broadway tickets are purchased on mobile devices, we only expect these numbers to rise with consumers moving more and more towards purchasing on mobile devices. Leading the mobile ticket-buying vanguard are the Broadway.com app, as well as other apps like Today Tix. We will keep an eye on these advancements, and we look forward to offering new mobile initiatives that deliver maximum cut through for our clients.

Additional Reading: Mobile shopping soars on Black Friday

5 DAVEY AWARD WINS!

november 2014

David defeated the giant Goliath with a big idea and a little rock—the sort of thing small firms do each year. The annual International Davey Awards honors the achievements of the “Creative Davids” who derive their strength from big ideas, rather than stratospheric budgets.

AKA is honored to have received 5 Davey Awards for the following:

2014 Silver Award: Once “Gold” – Commercials

2014 Silver Award: Once “Leave” – Music Video

2014 Silver Award: Once “Joyce” – Online Advertising and Marketing

2014 Silver Award: Once “Rebrand-Gold” – Integrated Campaign

2014 Silver Award: All The Way “Power” – Commercials

To find out more about the Davey Awards,click here.

 

IT’S NOT ONLY A BILLBOARD!

november 2014

On October 9, to celebrate the opening night of IT’S ONLY A PLAY, AKA launched a “Broadway First” media opportunity in Times Square! IT’S ONLY A PLAY was featured on Branded Cities’ innovative Times Square digital billboard and featured a live stream of selfies from the red carpet, the theatre, and fans, all uploaded throughout the evening on Twitter and Instagram using#itsonlyaselfie. This major advertising moment highlighted the spirit of the “celebrity selfie” activity that has been a through-line of the campaign since the show’s launch.

The big picture: the ever-changing landscape of Times Square means more opportunities for innovative media placements, and AKA and IT’S ONLY A PLAY were at the forefront with the creative use of social media channels!

THE NEW NEW GROUP

november 2014

To celebrate their 20th anniversary season, The New Group tasked AKA to create dynamic new institutional branding that would celebrate their past and future successes, and we are pleased to share the results!  In addition to their new look, TNG will also move this season to new home at the Pershing Square Signature Center. We were honored to be a part of this award-winning company’s next chapter.

On Thursday, 11/6, The New Group kicked off their 2014/2015 season with STICKS AND BONES, starring Richard Chamberlain, Holly Hunter and Bill Pullman.  This is the first major New York revival of the Tony-Award winning play by David Rabe, and the critics are raving about it:

“Bill Pullman is BRILLIANT in Scott Elliott’s FASCINATING new production.” – Ben Brantley, The New York Times

“An unnerving powerhouse.” -Newsday

STICKS AND BONES will be followed by RASHEEDA SPEAKING, directed by Cynthia Nixon and starring Dianne Wiest and Tonya Pinkins, and THE SPOILS, written by and featuring Jesse Eisenberg.

CLICK HERE to learn what else is new with The New Group!

BRINGING UP WOLF HALL

november 2014

We are thrilled to announce the New York premiere of the Royal Shakespeare Company’s smash production of WOLF HALL PARTS ONE & TWO with an industry first – a special “U”-shaped ad in the November 2 New York Times’ Arts & Leisure section.  This premiere placement (never before used by a Broadway show) showcases the unique two-play package on sale through December 31st.

WOLF HALL begins Broadway performances March 20, but until then you can get your fill of Tudor deceit, betrayal and intrigue onWolfHallBroadway.com.

SEE IT ONCE BEFORE IT’S GONE

november 2014

After 3 years, 8 Tony Awards® and over 1,200 standing ovations, ONCE will play its final Broadway performance on January 4.  To celebrate this musical’s “downright revolutionary” success, AKA created a gorgeous closing campaign, including a brand new TV commercial and a full-page ad in The New York Times.   If you haven’t seen this exquisite musical, we recommend you take The Wall Street Journal’s advice and “Go!”, and if you have seen the show, go once more!

To watch the new commercial, CLICK HERE.

A GRAND REVEAL WITH THE ILLUSIONISTS

november 2014

THE ILLUSIONISTS celebrated their brand new box office at the Marriot Marquis.  Stop by and see the new box office, and, when you do, pick up some tickets before they all disappear!

ALL YOU NEED IS LENNON

november 2014

LENNON: THROUGH A GLASS ONION has opened at the Union Square Theatre to fabulous reviews.  To help trumpet the show’s great notices, AKA’s content team scripted, story boarded, animated, recorded, mixed and trafficked this beautiful TV comercial (in record time!), with a little help from our friend John R. Waters, the creator and star of LENNON, who lent his vocal talents for the voice over.

Look for the :15 and :10 spots on “Good Morning America,” “Today,” Weekend News and NY1 throughout the month of November. And don’t miss the powerful show which celebrates the life and legacy of John Lennon!

CLICK HERE to watch the animated TV spot.

A BRILLIANT NEW SHOW

november 2014

EVERY BRILLIANT THING, the critically acclaimed comedy that The Guardian called “one of the funniest plays you’ll ever see,” starts performances at the Barrow Street Theatre on December 6! This limited engagement comes to NYC from Paines Plough Theater in the UK and is being produced at The Barrow Street Theatre by the team that brought you the award-winning productions of OUR TOWN and TRIBES.   We’ve already added this show to our list of favorite things.  CLICK HERE to learn more.

MATILDA GETS A FACE-LIFT

november 2014

This October, AKA freshened up the front of the house for MATILDA THE MUSICAL with a joyful explosion of color!  Be sure to stop by The Shubert Theatre to check out the show’s spiffy new look.

THE MEASUREMENT MOVEMENT

november 2014

It is a great time to be working in advertising! Every day, we are getting closer to answering that age-old question, “did that ad actually make money?” Analysts are saying that we are in the midst of a “measurement movement,” as the growth in data collection and analysis has encouraged companies to create precise, innovative ways to measure advertising’s true effectiveness in real sales.

Some recent examples include Kool-Aid’s TV campaign that targeted select audiences based on household demographics and income, rather than around TV programs. Kool-Aid reported a 21% increase in sales from the TV campaign. CBS Outdoor is experimenting with new metrics for tracking demographics of people who see a CBS Outdoor billboard, to produce more targeted ads. Even in social media, a new study revealed that Twitter marketing drove $716 Million in auto sales in 2013. Thanks to Twitter and other social media sites, advertising is becoming more targeted and brands are becoming better at fostering customer relationships!

All in all, this better targeting is leading to better tracking and real ROI. We may someday be able to report real ROI on TV and Outdoor like we do for Digital advertising, which will help us all create more effective and more profitable media plans.

THE FUTURE OF ADVERTISING

september 2014

As a part to this year’s Advertising Week event, AKA is mentoring a group of New York City’s brightest and most creative high school students in the Advertising Futures competition. Students from the Academy of Finance and Enterprise in Queens will work with our creative team and digital marketing experts to develop their very own advertising campaign. Their work, along with submissions from other teams, will be presented on October 1st to a jury composed of leading New York City advertising professionals.

Students will work with AKA NYC staff over the next several weeks to create advertising media that may include television commercials, posters, print advertising, websites and apps. AKA staff will provide advice on campaign concept and development, design and production and digital marketing.

The students aren’t the only ones who gain from taking part in the competition, says AKA NYC Content Director Jamaal Parham. “We are incredibly excited to be working with these kids,” Parham says. “It’s refreshing to see the unbridled enthusiasm they are bringing to this task. It reminds us of why we got into advertising ourselves. They are amazing.”

COMING SOON TO A THEATER NEAR YOU!

september 2014

AKA proudly presents…the new art for BILLY & RAY!  This whip-smart comedy by Mike Bencivenga is the Vineyard Theatre’s first production of the 2014/15 season, and is based on the true story of how the  odd couple  team  of writer/director Billy Wilder  and novelist Raymond Chandler battled the Hollywood censors and each other to create the groundbreaking movie classic Double Indemnity.  Our designers drew inspiration from the opening credits of the original film to create this evocative and cheeky homage to classic film noir posters of the 1940s.   BILLY & RAY is directed by real life Hollywood legend Garry Marshall (Pretty Woman, Beaches) and begins performances October 1.

IT’S ONLY A PARTNERSHIP

september 2014

IT’S ONLY A PLAY is currently in previews on Broadway, and playing to packed houses!  To add some extra sparkle to this already bubbly comedy, AKA secured a partnership with Dom Perignon that included a first preview party at the breathtaking cocktail lounge, The Skylark. In addition, IT’S ONLY A PLAY will receive promotional placement at New York City retailers of Dom Perignon.

IT’S ONLY A PLAY will open on Broadway on October 9th.  Don’t forget to stop by the Gerald Schoenfeld Theatre to get a selfie with the cast!

A NEW AUDIENCE FOR THE AUDIENCE

september 2014

On Monday, 9/15 AKA hosted a screening fit for a queen of the NT Live taping of THE AUDIENCE for group sales agents, press and potential partners. The event featured afternoon tea service, catered by Tea & Sympathy, including scones, tea sandwiches and other nibbles, and a welcome video (filmed by AKA) from the play’s director, Stephen Daldry.  THE AUDIENCE is scheduled to begin Broadway previews in February and stars Academy Award® winner Helen Mirren.

THE CRITICS ARE WRITING LOVE LETTERS

september 2014

The new production A.R. Gurney’s celebrated play LOVE LETTERS, directed by Gregory Mosher, opened on Broadway on September 18th, and the show “Conquers All!” Cheers NBC New York!  Here is a short selection of the raves:

*A New York Times Critics’ Pick!*

“(4 stars) MIA FARROW’s still got the magic. It’s in full view in the FIRST-CLASS Broadway revival of A.R. Gurney’s play, LOVE LETTERS. And Farrow’s matched note-for-note by BRIAN DENNEHY.”-Daily News

“SMART, DELIGHTFUL and MOVING.  Having seen DENNEHY and FARROW and experienced the enhanced emotions of this new production, I WILL HAPPILY CONTEMPLATE RETURNING to see what other favorite actors will make of Gurney’s non-lovers.” – The Huffington Post 

“One of Mr. Gurney’s Best Plays. A tender study of thwarted love in which every pause, however brief, lands like a skipped heartbeat.” – WALL STREET JOURNAL

“Gregory Mosher’s superlative new Broadway production has attracted an impressive roster of performers.” -ENTERTAINMENT WEEKLY

LOVE LETTERS is that rare work whose emotional richness requires no embellishment in order to become a full-bodied theatrical experience.” – The Hollywood Reporter

Brian Dennehy and Mia Farrow star in LOVE LETTERS now through October 10th, when Carol Burnette then joins Brian Dennehy.  Future casts include Alan Alda, Candice Bergen, Stacy Keach, Diana Rigg, Anjelica Huston and Martin Sheen.  For more info about this celebrated production, CLICK HERE

MATILDA GOES BACK TO SCHOOL WITH RALPH LAUREN

september 2014

The MATILDA and Ralph Lauren Literacy partnership officially launched to the public on August 5!  As part of the partnership, MATILDA was featured on the Ralph Lauren homepage and in the children’s store throughout August and September.   Ralph Lauren also posted a sensational video to their YouTube channel capturing their Fall 2014 Children’s Fashion Show (set to “When I Grow Up”), which features MATILDA’s live performance.  The video has seen by nearly 1.5 million viewers.  You read that right!CLICK HERE to watch.

THE NATIONAL THEATRE GOES INTERNATIONAL

september 2014

AKA’s Marketing and Promotions department has recently joined with our Digital department to help promote NT Live to audiences across the United States. To begin supporting the fall season of screenings, including A STREETCAR NAMED DESIRE, SKYLIGHT, FRANKENSTEIN and OF MICE AND MEN, MAP has secured partnerships with BBC America, The British Consulate, Broadway Boosters and more!

 

The partnership between NT Live and BBC America launched with an hour-long Twitter discussion moderated by BBC America’s blog, “Mind the Gap, ” about British theater making the transition to America. The conversation also featured Tim Levy of the National Theatre, Simon Stephens, playwright of THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME, and NT Live’s producer, Emma Keith, who answered questions regarding the screenings and how they make British theatre more accessible to the United States.

 

Stay tuned!  This Mind the Gap Twitter conversation is just the beginning of an exciting partnership between AKA NYC, BBC America and NT Live.

AKA INSIGHT

september 2014

The announcement of the Apple Watch got us thinking about wearable technology. With so many devices like smartwatches and Google Glass already in market, and so many new ones coming, it makes you wonder how many new advertising possibilities will come with this new tech. When you think about it, our personal wearable technologies are gathering an enormous amount of data about our day-to-day behavior already. Health monitors like Jawbone and Fitbit observe our daily activity, health habits and even know the specific time we need a little motivation. As advertisers we are already targeting people based on their online behavior.  In the near future, we may be able to target wearable technology consumers based on how active they are, where they travel and many more personal data attributes.  Soon this scene from Minority Report could actually be a reality!   Of course, this new innovation brings up new issues for data privacy, and the problem of how to target consumers in a personal way without going too far will need creative solutions. For now, we will keep an eye on new wearable technology and think about the endless opportunities this will bring to the marketing landscape.

Further reading at Bloomberg. http://www.bloomberg.com/news/2014-07-07/advertisers-target-wearable-gadgets-as-next-ad-frontier.html

IT’S ONLY A HOT TICKET!

august 2014

The Broadway comedy about the comedy of Broadway, IT’S ONLY A PLAY, is coming to New York in August, but we kicked off our campaign in June with:

  • An American Express presale, supported by a national Telecharge eblast
  • A full page announcement ad in The New York Times
  • A stunning direct mail piece
  • And the national inside cover of The New Yorker

Keep an eye out for the show’s stellar new art and TV spot, scheduled to drop in the next few weeks.

IT’S ONLY A PLAY begins performances August 28th and tickets are going like crazy! CLICK HERE to find out more about this star-studded show.  In the meantime, we’ll see you at the stage door!

ONCE ON THE WEB

august 2014

Over the last few weeks, our digital team worked tirelessly on a gorgeous new website for ONCE, and we’re proud to say the new site is up and running.  We’re even more proud of how amazing the new site looks!  Included in the re-design is our new art, the fantastic new “Gold” TV spot and a breathtaking “Story” page that takes the reader on a beautiful parallax journey through the history of ONCE

CLICK HERE to check out the new website!

JUST ANOTHER MAGIC MONDAY

august 2014

In an enchanting new series entitled “Magic Mondays,” THE ILLUSIONISTS will be posting a new video of one of their cast members performing a mystifying magic trick every week.  The first week’s video starred Andrew Basso, aka “The Escapologist,” and featured some of AKA’s very own!  CLICK HERE to watch that mind-boggling trick.

Witness the fast hands of Kevin James, “The Inventor” HERE.

And CLICK HERE to watch Aaron Crow, “The Warrior” as he keeps his lovely assistant on pins and needles.

Be sure to check back every week to watch all the videos on Facebook, Twitter and YouTube!

MATILDA IN 3D!

august 2014

In another spectacular Broadway first, MATILDA THE MUSICAL has wrapped a double decker tourist bus with 3D and illuminated artwork. The bus has been lighting up the streets since July 4th weekend and the crowds can’t get enough of it!

RETARGETING IS FLAWED… FOR SOME INDUSTRIES

august 2014

Tom Goodwin, CEO of Tomorrow Group, recently wrote an article for Ad Age about the overall state of online advertising. Mr. Goodwin concludes that retargeting is ill-timed and repetitious. However, in the context of Broadway advertising, retargeting actually has extremely strong results. Across our numerous campaigns, online retargeting has seen anywhere from 300-3,000% returns. In his article, Mr. Goodwin writes, “retargeting will get better… We’ll be shown ads for big-ticket items at precisely the right time, after we’ve been thinking about them for a predetermined period.” What Mr. Goodwin doesn’t know is this is already happening for Broadway shows and is why Broadway retargeting is so effective. Show tickets are seen by many as a luxury “big-ticket” item. We know that it takes Broadway buyers on average 3 weeks to purchase tickets. Therefore, we have a precise window in which consumers are available to be educated and communicated to, which leads to high return. Although Mr. Goodwin makes a strong argument for why retargeting is not advantageous for material goods, it is exactly right for the Broadway industry.

HAIL TO THE CHIEF!

july 2014

ALL THE WAY went all the way to the Tonys®.

WINNER!
Best New Play
Best Actor – Bryan Cranston
2014 Tony Awards

ALL THE WAY also won a host of other prestigious awards this season:

  • Best Play – Drama Desk Award
  • Best Play – Outer Critics Circle Award
  • Best Play – Drama League Award
  • Best New American Play – NY Drama Critics’ Circle Award
  • Best Actor,  Bryan Cranston – Drama Desk Award
  • Best Actor, Bryan Cranston – Outer Critics Circle Award

We are proud to be a part of this first-class production.  Congratulations to Mr. Cranston and everyone on the ALL THE WAY team!

GO ALL THE WAY WITH BRYAN CRANSTON

july 2014

On March 6th, BRYAN CRANSTON, the Golden Globe® and three-time Emmy®Award-winning star of “Breaking Bad,” made an electrifying Broadway debut in Robert Schenkkan’s ALL THE WAY. Here is just a sample of the critical raves:

“BRYAN CRANSTON is TERRIFIC. He gives A HEAT-GENERATING, JET-FUELED PERFORMANCE.” -The New York Times

“A SURE-FIRE, ACTION-PACKED HIT!” 
-The Huffington Post

“NONSTOP ACTION. It has the suspense of a first-class thriller.” -NY1

To showcase the show’s sterling reviews, AKA secured a back cover ad in The New Yorker and a full page with “Reverse L” inThe New York Times, surrounding the theater listings. We also created a fantastic new TV spot, featuring Mr. Cranston himself.

CLICK HERE to watch the new spot.
CLICK HERE to watch highlights of the opening night red carpet.

Congratulations to the ALL THE WAY team on a spectacular Broadway opening!

BEHIND THE SCENES AT THE ALL THE WAY TV SHOOT

july 2014

AKA Broadcast Director Jamaal Parham and Executive Creative Director Bashan Aquart flew to Los Angeles in early December to shoot the ALL THE WAY TV spot with Emmy and Golden Globe winner Bryan Cranston. While there, we shot a behind-the-scenes look at making the commercial. Click here to see our team in action.

AN IMPORTANT MESSAGE FROM THE PRESIDENT OF THE UNITED STATES

july 2014

Bryan Cranston is LBJ in ALL THE WAY, a new play by Pulitzer Prize winner Robert Schenkkan. After a sold-out run in Boston, the show began previews on Broadway on February 10th! To herald the Broadway debut of this Golden Globe® and three-time Emmy® award winner, we got an exclusive word from the president. It’s not personal. It’s just politics. We were thrilled to get a chance to work with this legendary actor as he leads a cast of 20 on Broadway.
Click here to watch the commercial.

AKA ON TELLY! 15 AWARDS

july 2014

We’re proud to announce that AKA was recently awarded 15 Telly Awards including three highest honor Silver Awards and two People’s Choice Awards! Among the winners were AKA’s TV spots for ALL THE WAY, THE GLASS MENAGERIE, MACBETH, MATILDA, THE VELOCITY OF AUTUMN and STOMP.Click here to view the Telly Award-winning spots.

ONCE IS TV “GOLD”

july 2014

On June 9th, ONCE premiered a gorgeous new TV commercial, produced by our wonderfully talented Broadcast department. The folks at Broadway Box “cannot stop watching it.” CLICK HERE to watch the full commercial!

NEW MTC SITES LIVE

june 2014

AKA recently launched a full website for the new MTC production of WHEN WE WERE YOUNG AND UNAFRAID, starring the incomparable Cherry Jones, and a parallax site for the American musical premiere of THE LION. We also updated the MTC institutional website with new branding featuring the eagerly anticipated stars and productions of the upcoming 2014/15 season. Click the links below to view these gorgeous new sites!

MTC

WHEN WE WERE YOUNG AND UNAFRAID

THE LION

MATILDA READS WITH RALPH LAUREN

june 2014

MATILDA THE MUSICAL officially launched an ongoing literacy partnership with Ralph Lauren at their Kids Fashion Show on Monday, May 19th at the New York Public Library. During the event, MATILDA Cast members wowed the crowd with an amazing 4-girl rendition of “Naughty” into “Revolting Children.”

While the fashion show took place in May, the full partnership will kick into high gear later this summer—just in time for Back to School!

The event was picked up across many press outlets, including The New York Times Style section.  CLICK HERE and use your reading skills to learn all about it!

HOLLER AND THE HIP-HOP MUSEUM

june 2014

On June 2nd, HOLLER IF YA HEAR ME began Broadway previews.  In celebration, The National Museum of Hip-Hop is curating a special Hip-Hop exhibition at the Palace Theatre. The exhibition invites patrons to learn about the history of Hip-Hop through one-of-a-kind artifacts and memorabilia, write their dreams on our “Dreams Walls” and view a gorgeous mural featuring the 4 Elements of Hip-Hop: DJing, Emceeing. B-Boying and Graffiti.

HOLLER IF YA HEAR ME ticketholders can view the exhibition for free half an hour prior to each performance.
Learn more at hiphopmuseum.org or on the museum’s Facebook page.

AKA NYC SUMMER PARTY

june 2014

On Saturday, June 7th, we hosted the fifth annual AKA Summer Party, and we had the biggest turnout yet!  From the roof of the Empire Hotel, the AKA team, friends and international colleagues enjoyed a few games of ping-pong (courtesy of SPiN Galactic), a few relaxing massages, and many mango margaritas. Click here to view our Facebook album of the party.

We were so happy to share a relaxing afternoon with you all during a busy Tony weekend.  See you for more fun in the sun next year!

AKA NYC SUMMER PARTY

HOLLER AT US

may 2014

On June 2nd, the music and lyrics of Tupac Shakur will blaze into life on Broadway in the new musical HOLLER IF YA HEAR ME. The cast recently performed a few of the show’s electrifying numbers for the press, and also hit the recording studio to record a selection of the powerful songs. AKA’s content team were on hand at both of these exciting events and got some amazing footage! CLICK HEREfor a sneak peek.

Keep your ears open this summer, as we plan to release a few of the recorded tracks online, including “California Love,” “Holler If Ya Hear Me” and “Unconditional Love.” And keep your eyes out for our interior subway campaign and our new TV spot, which hit the air last week. CLICK HERE to watch.

AN EXTRAORDINARY VELOCITY

april 2014

THE VELOCITY OF AUTUMN, starring Academy Award® winner (and Outer Critics Circle nominee) Estelle Parsons and Tony Award® winner Stephen Spinella, opened on Monday night to explosive applause! Here are just a few of the fantastic notices this hilarious show has received:

“THE GREAT ACTOR ESTELLE PARSONS IS SUCH FUN TO WATCH.” -The New York Times

“WRY & SPIRITED. AN ENRICHING GIFT TO THE AUDIENCE.” -Associated Press

“A FUNNY & TOUCHING 90-minute play that will rattle you to your core.” -NBC New York

Click here to learn more.

GO GREEN WITH MTC

april 2014

Manhattan Theatre Club recently launched their annual “Go Green” subscription renewal campaign, a successful drive for subscribers to renew online. Go Green launched MTC’s 2014-15 season renewals and is off to an amazing start out-performing last season’s numbers. We launched the two online forms for new and renewing subscribers which you can check out here.

EPK FIT FOR A KING

april 2014

Our Broadcast team recently filmed EPK for Theatre for a New Audience’s stunning production of KING LEAR. This footage was produced, shot and edited by our fantastic team.

HEATHERS IS ALL POPULAR AND STUFF

april 2014

March 31st was the 25th anniversary ofHeathers the movie and the opening night of HEATHERS THE MUSICAL. The critics say HEATHERS is so very. Check out some of the reviews:

“A ROWDY GUILTY PLEASURE.”
- The New York Times

“SASSY, SEXY and OH-SO-SMART,HEATHERS deserves to run with the popular crowd.”
- Time Out New York

“INGENIOUS, NAUGHTY and VERY FUNNY.”
- New York Post

We revealed a totally rad new website andsocial media page. Click those links, byatches!

Click here to watch our hot new TV commercial.

WHAT HAPPENS IN VEGAS…ROCKS!

april 2014

AKA NYC was recently tasked by Base Entertainment and S2BN to refresh the existing branding for the smash-hit Las Vegas production of ROCK OF AGES, now playing at The Venetian. Our team developed a range of creative explorations that would resonate on the Vegas Strip. The chosen concept prominently features the hotter than hot cast members and a glitzy logo treatment, which brings a fresh new dimension to the campaign. We’re thrilled with the results!

THE MATILDA BOOK CLUB CELEBRATES ITS BIRTHDAY

april 2014

We’re celebrating over a year of MATILDA Book Club hangouts! We’ve been broadcasting globally via Google every month with Roald Dahl’s daughter, Lucy Dahl, as well as special guests. Click here to check out our highlights reel.

March’s Book Club hangout featured Embeth Davidtz, the original Miss Honey from the 1996 film version of Matilda: watch here.

AKASXSW

may 2014

This past month, our Digital Group Director, Sarah Borenstein, and our Strategic Innovations Director, Joshua Lee Poole, headed south to attend SXSW Interactive. From hands-on training to big-picture analysis of the future, SXSW Interactive has become the place to preview the technology of tomorrow today.

Here’s our Top 10 list of key takeways:

1. A key theme this year was about privacy. Brands will need to justify requesting personal data by rewarding consumers with helpful personalization. People are more aware than ever before about what their personal data is worth.

2. From healthcare to consumer entertainment, wearable tech was prominent, signaling a future in which more people augment their bodies with these devices.

3. People gravitate to content on mobile, as it is seen as entertainment rather than advertising. The average person interacts with his/her smartphone 100 times per day, and as such, 50% of Facebook ad spend is now on mobile.

4. Robots as workers was a prominent topic. They were discussed taking over as assistants, babysitters and cleaners. While some people may struggle with the introduction of this electronic labor, it will also stimulate job creation in some sectors.

5. We’re steadily more reliant on photos, emojis & videos. With attention spans shrinking, a picture is worth a thousand words.

6. 3D printers and “printables” were a highlight this year. These were featured in various forms from printing 3D edible food to shoes.

7. When brands have emotionally compelling social content, more people will engage with it.

8. Content is king. Addictive storytelling, branded newsrooms and native advertising are the new world order.

9. A culture of innovation is only meaningful when it is valued, nurtured and strategically developed.

10. The era of Big Data is valuable only if we effectively share our learnings with clients in a meaningful way.

WHAT’S YOUR DAMAGE, HEATHER?

may 2014

HEATHERS THE MUSICAL started performances on March 15 at New World Stages, and the in-crowd has already taken notice! Brought to you by the award-winning creative team of Kevin Murphy (Reefer Madness, Defiance), Laurence O’Keefe (Bat Boy, Legally Blonde) and Andy Fickman (Reefer Madness, She’s the Man), HEATHERS THE MUSICAL is a hilarious, heartfelt and homicidal new show based on the greatest teen comedy of all time. To launch this very “very” new production, AKA created a campaign that celebrates HEATHERS’ 80s roots, while making it relevant for today. We began with teaser art and a direct mail postcard that paid homage to the chalk board art of the movie. Last week, the full, and totally fab, campaign art rolled out across all platforms, including front of house and outdoor placements in and around NWS and Times Square.

We also recently premiered a hot new Broadcast spot, which captures the sassy and sexy personality of the show. CLICK HERE to watch.

HEATHERS THE MUSICAL is destined to be the most popular new show of the season.
CLICK HERE to learn more!

VELOCITY ON BROADWAY

march 2014

She raised her kids – now she’s raising hell! Academy Award® winner Estelle Parsons is coming back to Broadway in THE VELOCITY OF AUTUMN. This wickedly funny and wonderfully moving new play matches Parsons with Tony Award® winner Stephen Spinella in a mother and son showdown for the ages. Performances will begin April 1 at the Booth Theatre following the critically acclaimed run at Arena Stage in Washington DC. We had a blast with Parsons at a recent photo shoot to create the show’s eye-catching key art. Check out our behind-the-scenes video here. AKA is currently putting the finishing touches on a VELOCITY OF AUTUMN TV spot that will have you in “stitches.” Stay tuned!

AKA JOINS THE CLUB

march 2014

AKA is thrilled to be working with Manhattan Theatre Club. Our first brief from this historic New York institution was to overhaul their extensive website with a focus on creating a more dynamic aesthetic.

Under the dynamic leadership of Artistic Director Lynne Meadow and Executive Producer Barry Grove, Manhattan Theatre Club has grown in four decades from a prolific Off-Off Broadway showcase into one of the country’s most acclaimed theatre organizations. Click here to view the new site.

ROCK OF AGES LOVES THE LADIES

march 2014

ROCK OF AGES is pampering the women this winter with Ladies’ Nights! Every Tuesday in February and March, ladies can enjoy complimentary cocktails and fun activities before the show. In addition to managing the planning and execution of all events, AKA secured the partners for the campaign, including Kiehl’s, MAC Cosmetics, Body & Pole, Gina Le Salon, Quinn’s, Vada Spa and Manicube.

The promotion has been supported in print with full page ads in regional issues of Elle, Cosmopolitan, Marie Claire, and InStyle. Additional promotion included distribution of collateral to local spas and salons, e-blasts, on Gilt City’s “Gilt Women” platform, Playbill ads, and on all ROCK OF AGES and partner social media platforms. The most recent Ladies’ Night was covered editorially by NBC for inclusion on New York Live on LXTV and for a feature on Taxi TV.

Learn more about the events by visiting RockOfAgesMusical.com/LadiesNight.

WHAT’S YOUR DAMAGE?

march 2014

Attention all you swatchdogs and diet cokeheads! HEATHERS THE MUSICAL, the deliciously dark new show based on the 80s cult classic movie, is about to start a riot at New World Stages. Performances begin March 15 (Color us stoked!), and we can tell from the invited press day that happened last week that this show is going to be VERY.

AKA is currently developing key art and working on a number of 80s appropriate promotional partners to make sure that HEATHERS is the most popular new musical of the season. ARE YOU IN, OR ARE YOU OUT?

Hashtags are like Corn Nuts: totally necessary. Make sure to use ours! Simply search for #HeathersMusical on Twitter or Facebook to join in on the gossip.

P.s. Our job is to be popular and sh*t, so be sure to LIKE us on Facebook and follow us on Twitter!

20 YEARS OF STOMP!

march 2014

Thursday, February 27 marked STOMP’s 20th Anniversary in New York City—CONGRATULATIONS!

As part of the celebration, the AKA Marketing Team secured the Empire State Building as a partner and the New York landmark was proudly lit red & white in honor of STOMP. Cheers to 20 more years!

THE QUEEN ON THE WEB

march 2014

The deliciously decadent QUEEN OF THE NIGHT—currently running at the Diamond Horseshoe for a limited engagement—has opened, and New York Magazine calls it “New York’s hottest nightlife event!”

There has been an enormous amount of press and social coverage following the show’s premiere. To help showcase this tremendous buzz, AKA built a custom-designed press page that displays our quotes in an innovative and beautiful way, in addition to aggregating social posts and pictures from QOTN visitors. To see all this and more, visit QueenOfTheNightNYC.com.

VINEYARD ARLINGTON ART & GALA BRANDING

march 2014

AKA continued our partnership with the Vineyard Theatre by creating a beautiful look for their newest show, ARLINGTON.

We worked together with the Vineyard to develop the creative and some initial banners, which they have utilized across their entire campaign. In other Vineyard news, AKA designed the invitation for the theatre’s annual gala—this year celebrating legendary songwriter Dory Previn.

The printed invitation, donor card, and RSVP cards look beautiful, and it was a fantastic refresh to the versions they’ve used in the past.

MCC GALA

march 2014

AKA is proud to again be working on the branding and video for MCC’s annual Miscast Gala, which will be held on March 31 at the Hammerstein Ballroom. Miscast features some of Broadway’s hottest stars singing songs from shows in which they would NEVER be cast…and the results are thrilling!

INTERNATIONAL SPOTLIGHT: THE SPIRIT OF THE WEST END

march 2014

Angela Lansbury is returning to the West End as Madame Arcati in Blithe Spirit after a 44 year absence and AKA is the full-service agency behind the show, doing everything from developing the key art and website through to planning the media and developing audio visual content. In fact, we recently worked alongside our sister agency DMS to turn around a short but sweet trailer from her recent Q&A.

QUEEN OF THE NIGHT

january 2014

To celebrate the re-opening of Diamond Horseshoe at the Paramount Hotel, Sleep No More producer, Randy Weiner, and the creators of the Box have launched QUEEN OF THE NIGHT.

This provocative experience invites you to be dined, delighted and desired. Click here to view our trailer and here for more information.

MEDIA FIRST FOR MATILDA THE MUSICAL!

january 2014

In another industry first, MATILDA stunned on-lookers with a new digital double-decker bus from our friends at Vector media. MATILDA enjoyed 100% share of voice over two two-show days while the bus ran a customized route around midtown. Be sure to look out for these marvelous, miraculous buses!

HAPPY BIRTHDAY, JANIS!

january 2014

In celebration of Janis Joplin’s birthday on Sunday, January 19th, AKA developed a cross-platform birthday celebration for fans in attendance at A NIGHT WITH JANIS JOPLIN. The event was promoted via Broadway.com, along with advertising within the Bergen Record and a widespread push on social media platforms for JANIS and partners. Additional promotional value was secured through partnerships with PC Richards, Guitar Center and Gibson Guitars. To help audiences commemorate this evening, AKA coordinated a Janis Joplin-themed photo booth in the theatre for both performances. At the evening performance, Janis-inspired cupcakes were passed out as patrons exited the theatre and the cast received a peace sign cake – all generously provided and designed by our good friends at Sugarush in Red Bank, NJ. Audiences went wild for the booth and cupcakes, making it truly a special birthday celebration for Janis!

BIKEMAN

january 2014

We are proud to be working on the lyrical and haunting new play, BIKEMAN. This powerful show recently began performances at the BMCC Tribeca Performing Arts Center.

LA SOIRÉE WELCOMES NEW ACTS!

january 2014

World conquering hoola hoop master Marawa, extraordinary aerial artist Brett Pfister and the sassy and classy Cabaret Decadance have joined the lovable group of circus runaways at LA SOIRÉE! This spectacular show and its sensationally seductive blend of variety and cabaret continue to dazzle audiences at the Union Square Theatre. Check out the show’s new look and CLICK HERE to watch our fabulous new TV commercial.

WE’RE #1!

december 2013

Time Magazine just released their list of Top 10 Musicals and Plays for 2013 and we were excited to see three clients featured, including BEDLAM, MACBETH and MATILDA THE MUSICAL who took the #1 spot!

DMS JOINS FORCES WITH AKA AND CP

december 2013

We’re really pleased to announce that digital business solutions agency Digital Media Services (DMS) has united with AKA and The Creative Partnership (CP) to offer a unique proposition to companies within the film, live entertainment, arts and cultural industries.
DMS is a pioneering international company that employs the latest digital technologies to provide smart and cost-effective multi-media business solutions across a range of industry sectors. Its expertise covers media monitoring and digital video services, as well as unique, bespoke delivery platforms for broadcast and digital content distribution.

The new partnership, effective immediately, recognizes the on-going digital convergence of media and its delivery to businesses and consumers. The collaboration between AKA, DMS and CP also responds to the need for a cost-effective service provision that incorporates media creation, promotion, delivery, distribution and evaluation.

We’re looking forward to seeing how this partnership will enable us to continue delivering dynamic and innovative work, while also offering our clients valuable and new marketing opportunities.

BRYAN CRANSTON GOES ALL THE WAY

december 2013

AKA is thrilled to be working on the upcoming production of ALL THE WAY, starring 3-time Emmy® Award winner Bryan Cranston as president Lyndon B. Johnson. Mr. Cranston, the lauded star of “Breaking Bad,” leads a cast of more than twenty actors in the new play by Pulitzer Prize winner Robert Schenkkan. To launch the campaign, AKA secured an American Express pre-sale campaign for the show that included a full page + reverse L unit in The New York Times, in addition to presence in the Amex newsletter and social media support. ALL THE WAY is set to begin previews February 10th at the Neil Simon Theatre with an opening night of March 6th.To learn more about this gripping show, visit AllTheWayBroadway.com.

INSTANT BRILLIANCE

december 2013

This month, we launched “InstaScenes” for THE GLASS MENAGERIE. This innovative new social media campaign features actual scenes from the critically-acclaimed production on the show’s official Instagram page. This campaign is a Broadway first and has gained a lot of buzz, with Broadway World calling it a “peerless social media promotional campaign.” CLICK HERE to read more.

OUR CUPS RUNNETH OVER

december 2013

In honor of Breast Cancer Awareness month, AKA was thrilled to create a cause marketing initiative for the hit Broadway musical ROCK OF AGES called “RAISE YOUR CUPS FOR THE CURE.” AKA secured a partnership with Hard Rock Cafe’s Pinktober campaign to raise awareness and funds for local and international breast cancer charities. Proceeds from the sale of a limited-edition, pink version of the fan favorite “Hooray for Boobies” t-shirt and a “Pinktober-ade” vodka martini were donated to Pinktober at the end of the six week campaign.

This effort was supported by a multiplatform, co-branded media program that included subway two-sheets, a radio partnership with LITE FM, print, digital fitness and elevator screens, and online media. The AKA creative team even refreshed the ROCK OF AGES key art to give it a pink flair!

CLICK HERE to learn more about this program.

BEDLAM RETURNS TO NEW YORK

december 2013

Bedlam Theater Company is one of New York’s rising stars in the Off Broadway scene. After rave reviews for its season this year at the Access theater, Bedlam are now performing their innovative productions of Shakespeare’s HAMLET and the not often staged SAINT JOAN by George Bernard Shaw at the Lynn Redgrave Theater in rotating repertory. Given the plethora of Shakespeare plays gracing NY stages this winter, the campaign has particularly looked to define these productions as groundbreaking and unique. We are specifically focusing on BEDLAM’s mission to break down the barriers between audience and performer and the interpretation of the text. This has led us to create a special partnership with the New York City Department of Education to host two special invite nights for over 100 teachers. We have also invited these educators to bring their students in the New Year to a series of matinee talkbacks in which BEDLAM will work with the kids to explore these classic texts. CLICK HERE to find out more about these incredible productions.

LA SOIRÉE ET LA SMASH HIT!

december 2013

LA SOIRÉE is New York’s utterly outrageous and most unique nightlife offering.  Combining burlesque, circus, comedy and amazing acrobatic and aerial acts, this production is not your traditional circus show! As the show is playing at the Union Square Theater, the promotions and media mix have specifically targeted a downtown crowd with a dominant presence in and around the Union Square area. This has included Pole Banners, Subway 2 sheets and an amazing ticket turnstile domination at Union Square Station, as well as multiple partnerships with restaurants and stores in the area. To watch the saucy TV spot and get a taste of LA SOIRÉE, CLICK HERE.

VISIONS OF SUGAR PLUM FAIRIES

december 2013

NUTCRACKER ROUGE opened at the Minetta Lane Theatre on December 4th. This sizzling reimagining of the beloved Nutcracker tale opened to rave reviews, with The New York Times calling it a “decadent winter spectacle.”

‘TWAS THE AKA HOLIDAY PARTY

december 2013

This year AKA NYC celebrated the holidays on a boat trip around Manhattan! We drank, dined, exchanged presents, did a bit of gambling (you gotta pay for those Secret Snowman presents somehow) and danced the night away as we cruised around Manhattan. We had a very merry night, and everyone enjoyed the holiday cheer. To see photos of our evening, CLICK HERE!

THE GLASS MENAGERIE SHINES

october 2013

Tennessee Williams’s American classic, The Glass Menagerie made its return to Broadway this October, and the critics have called it unforgettable! Ben Brantley of The New York Times declared, “Be prepared to have the breath knocked out of you.”  And the Daily News raved “this shattering and shimmering Glass Menagerie is a must-see.” To watch our latest TV spot click here.

NEW STOMP AD BRINGS THE BEAT TO TV

october 2013

AKA was thrilled to unveil a new TV commercial for Stomp, which was a collaboration between the AKA creative team and Stomp creators Luke Cresswell and Steve McNicholas. The fabulous TV spot premiered this September in New York City and will play in cities across the country on the US tour.
Check out Stomp’s new look here!

MURDER FOR TWO AT A NEW STAGE

october 2013

We are pleased to announce that after a sold-out run at Second Stage uptown the off-Broadway musical hit Murder for Two began previews at New World Stages on October 23rd. The AKA team has given the hilarious murder mystery a new look, capturing the madcap mayhem and musicality of this who-dunnit duet. For more information about Murder for Two, click here.

MATILDA CELEBRATES ROALD DAHL DAY

october 2013

Last month, Matilda the Musical wished creator Roald Dahl a happy birthday by celebrating Roald Dahl Day Dahl MONTH. Not satisfied with just one day to honor the birthday of world’s greatest storyteller, AKA expanded the festivities to Roald Dahl Month with several initiatives, including Broadway’s first ever Google Hangout Crash in which Matilda cast members “crashed” MATILDA fans’ very own Google hangouts. We also hosted two Google Book Club hangouts with Roald Dahl’s daughter, Lucy Dahl; Fantastic Mr. Fox with Dahl’s granddaughter, Chloe, and The Twitshosted from inside Dahl’s actual writing hut in Great Missenden, UK !

Next time you pass through Times Square, keep an eye out for Matilda’s Double Billboard, which recently went up. Also, for those watching the new fall TV lineup, the show’s new spots recently began airing. Click here to take a peek!

NEW YORK AD WEEK CONFERENCE

october 2013

Joshua Poole, Director of Strategic Innovations, attended the 10th annual New York Advertising Week this past month.  At the conference, he engaged in lively discussions about the current state of advertising and attended panels and lectures on topics ranging from the changing demands of the modern day Creative Director to brand building with Kris Jenner. Joshua’s favorite takeaway from the week were the lessons in innovations with video and mobile communications, as he plans to advance Broadway’s brand strategies with the latest ideas and advancements in advertising. At the heart of these discussions of new technology and techniques were our fundamental mission — to develop big ideas and share stories that engage and inspire audiences.

LUXURY RETAIL SUMMIT

october 2013

Marketing Manager Sara Rosenzweig attended Luxury Daily’s first annual Luxury Retail Summit last month. This daylong event featured speakers from Lalique, Porsche Design, Fairmont Hotels, Gucci, La Mer, Hearst Design Group and the former CEO of Bergdorf Goodman.

No matter the companies’ specialties, each group put special emphasis on customer relations and customer service, stressing how overall experience for the customer is what is going keep them coming back.

AKA believes firmly that theatergoing is a premium experience and attending this conference only further enhanced this belief. The conference reinforced our basic principles such as marketing with consumers, not at them, and never undervaluing our product. We know we have something special and only seek to treat it as such.

AKA LAUNCHES STRATEGIC INNOVATIONS

october 2013

We are thrilled to announce a new AKA department, STRATEGIC INNOVATIONS, and introduce our newly promoted Strategic Innovations Director, Joshua Poole. As a valued member of the Client Services team over the past three years, Joshua has served as Account Supervisor on multiple accounts, including Rock of Ages, Macbeth and A Christmas Story. In this new role, Joshua will focus on developing integrated big ideas across all platforms and delivering industry innovations for our clients. We look forward to sharing more with you in future editions of the newsletter.

OPENING NIGHT AT FIRST DATE

august 2013

Broadway’s musical comedy, FIRST DATE, opened this summer and the critics fell in love with it! The Associated Press called it, “SASSY, MADCAP FUN” and NY1 said “THIS IS ONE FIRST DATE YOU DON’T WANT TO END!” AKA’s social team were present at the opening of this hysterical new show and captured the star-studded event over InstagramTwitter and Facebook.

And while you’re checking out our gorgeous cast, CLICK HERE to check out our new TV commercial!

GLASS COMES TO BROADWAY

august 2013

From director John Tiffany and the Tony Award®-winning creative team behind Oncecomes a spellbinding new production of Tennessee Williams’s masterpiece THE GLASS MENAGERIE. Broadway Previews begin September 5th and excitement is building!

Social networks were buzzing after the installation of the show’s Front of House, Box Office opening and press event. CLICK HERE to view some of the pictures our social team captured of this stellar cast!

And we recently premiered a new TV commercial for this “gorgeous and glorious” production. CLICK HERE to view the new spot.

CHECK OUT THESE DAMES

september 2013

We are proud to be working with Infinity Theatre Company and Perry Street Theatricals on the first Broadway production of the tap-happy, navy-crazy musical comedy DAMES AT SEA—arriving on Broadway in 2014. To support the press announcement of the show, AKA created an animated landing page, complete with high-kicking chorines and plucky sailors! Click HERE to visit the page, and sweep your glooms away with DAMES AT SEA.

STILETTOS AND SEQUINS COME OUT FOR STRICTLY BALLROOM

september 2013

Monday, August 5th saw the launch of Baz Luhrmann’s Strictly Ballroom the Musical—opening in Sydney, Australia in April 2014 and produced by Global Creatures (King KongWalking with Dinosaurs The Arena Spectacular)

Launch day started with a media call for over 100 of the world’s key media outlets. Baz Luhrmann, Catherine Martin and the entire creative team addressed the press, taking questions and finishing with a fast and furious ballroom dancing presentation. (Check out those wigs!)

The evening saw over 1,000 invited guests, including top group bookers, promotional partners, competition winners and ticket agents, attend a lavish event with Baz at the Sydney Town Hall, which had been decked out as the “Warawee Ballroom Dancing Championships.”

Of course, by the end of the night everyone was on their feet and dancing to the show’s signature tune, “Love Is in the Air!”

GET ON THE BUS

september 2013

AKA shows are dominating the Manhattan streets with our stand-out full-bus-wraps on the open-top tour buses across the City. MATILDA, SPIDER-MAN and ROCK OF AGES are all taking advantage of these huge moving billboards during peak tourist season. And, in case that wasn’t high profile enough, you can find all the shows in the on-board tourism magazine NY City Monthly as well!

SUMMER IN NYC

september 2013

To start the summer off with a bang, AKA implemented an extensive media campaign called Summer in NYC, which targeted affluent New York City vacationers and residents in The Hamptons, Jersey Shore and Fire Island.  This co-branded initiative featured the shows FIRST DATE, JERSEY BOYS, LET IT BE, ROCK OF AGES, SPIDER-MAN and THE TRIP TO BOUNTIFUL, and included eight weeks of radio, print, online, hand-to-hand distribution and an extensive search engine marketing campaign.  Consumers were directed to SummerInNYC.com, where they were driven to purchase full-priced tickets to each of the six participating shows. Here are some stats on this successful campaign:

• Between the Fourth of July and Labor Day, Summer in NYC delivered approximately 30 million impressions throughout the Tri-State area.
• The click-through rate of our online ads was nearly twice the industry standard.
• And over half a million impressions were served through search ads.

Overall, Summer in NYC reached the largest percentage of new audiences than any other Broadway summer initiative! Thanks to all the shows that participated. We’ll see you next summer.

MATILDA TAKES OVER JFK!

september 2013

Over the past few weeks, MATILDA THE MUSICAL has taken over the American Airlines Terminal at JFK with an extensive ad buy and live cast performances. Look for MATILDA the next time you fly the friendly skies!

THE TRIP IS ALMOST OVER!

september 2013

THE TRIP TO BOUNTIFUL will be ending its triumphant Broadway run on October 9th. If you haven’t seen this inspiring production starring Tony Award® winner Cicely Tyson and Vanessa Williams, you should get on that! The Associated Press says “Your Heart Will Sing!”
View our latest TV spot HERE and for more information CLICK HERE.

AKA SUMMER AWAY DAY

august 2013

On Friday, August 16th, AKA celebrated our annual Summer Away Day. We bussed it down to Asbury Park, where we lounged by the pool, had a classic backyard barbecue and drank some (strongish) margaritas. It was a terrifically fun day. We hope you all had a chance to enjoy yourselves like we did this summer!

BROADCAST UPDATE

august 2013

Click here to watch the Broadcast Update Video.

A FIRST LOOK AT FIRST DATE

july 2013

For this hysterical and hopeful new Broadway musical about the chances we all take to find love, our broadcast department shot the cast, including Zachary Levi (“Chuck” and Thor: The Dark World) and Krysta Rodriguez (“Smash” and The Addams Family), at the glamorous Dream Hotel in Chelsea.

During the shoot, we filmed a special TV commercial with Zac and Krysta to be played at Radio City Music Hall during The Tony Awards®. And while we were capturing the chemistry of the two stars, we also shot a behind-the-scenes video in which we asked the cast and creatives to dish on their very first date. CLICK HERE to watch those hilariously awkward and adorably cheeky pieces.

SPIDER-MAN SWINGS INTO ORLANDO

july 2013

Last month, Broadway’s favorite superhero swung down to Orlando, FL to take part in the 15th annual Vacation.com convention.  AKA secured SPIDER-MAN an exclusive performance opportunity at this trade show—which welcomes over 2,000 agency owners, front line agents and travel industry suppliers—and  worked with the creative team to develop a high-energy number that included a new medley of four songs, brand-new stunt choreography for the costumed Spider-“Men” and supporting video elements, created by our broadcast department.

SPIDER-MAN was also included in pre-event communication to all attendees and will follow-up the event with a fully-branded insert in the July Vacation.com monthly newsletter. Our thanks to everyone involved for an amazing experience!

JULY UPDATE

july 2013

Click the image to the left to watch the July Update Video.

KING KONG STORMS AUSTRALIA!

july 2013

On June 15, KING KONG THE MUSICAL took Australia by storm at its glittering Global Premiere in Melbourne!

Critics and audiences have been blown away by the show’s breathtaking fusion of the classic and the new. In fact, The Australianraved “KING KONG will change the way we look at musical theatre!”

The Age newspaper said “Eyes will pop and jaws will drop. A magnificent achievement!” The Herald Sun called KING KONG “a triumph! It has the audience gaping in awe.” And The Guardian says it is “Unlike anything seen on stage before!”

To herald this incredible production’s opening night, AKA created an extended cut of our sizzle reel to give the world a taste of the epic music theatre event that is shaking the walls of the Regent Theatre.

300 SHOWS. 10 VENUES. 1000 ARTISTS.

july 2013

AKA was exited to take on the digital media strategy, social strategy and online video production for LE FESTIVAL D’ETE DE QUEBEC.  Held July 4-14th in Québec City, the festival is Canada’s largest outdoor musical event. Tens of thousands of festival-goers take over Québec city historical center for 11 straight days to see world-renowned stars, as well as up-and-coming bands, of all music styles.

To help announce this epic event, we spoke to the entire northeast (a first for Le Festival) and secured online placements on a variety of NYC music-focused publishers, along with creating a video that captures the energy and excitement of both Québec City and LE FESTIVAL D’ETE DE QUEBEC.

To watch the electrifying video, CLICK HERE.

STOMP IS A LEGEND

july 2013

On Tuesday, June 18th, STOMP was honored at The 3rd Annual Off-Broadway Alliance Awards as a “Legend of Off-Broadway.” Original STOMP cast member and current New York rehearsal director Fiona Wilkes and current cast member Jason Mills accepted the award on behalf of the show’s creators, Luke Cresswell and Steve McNicholas.  Congratulations to this landmark New York production!

AKA WINS 3 BROADWAY MARKETING AWARDS

july 2013

As the cherry on top of a fantastic season, AKA was honored with three Broadway Marketing Awards for our campaign for MATILDA! Followers of The Producer’s Perspective voted for the best Broadway marketing and advertising and we (humbly) accepted the awards for Best Tagline, Best Website and Best Twitter. We’d like to thank everyone that voted for us! And our moms. Cheers everyone!

A NEW BRITISH INVASION!

july 2013

AKA is thrilled to be working on LET IT BE, a spectacular concert experience featuring The Beatles’ greatest hits. And to help announce the arrival of this fab new show, AKA secured an exclusive presale with American Express! LET IT BE will begin performances on Broadway at the St. James Theatre on July 16 with the official opening night of July 24. In the meantime, expect Beatlemania to hit the streets in the coming days!

ADC YOUNG GUNS: RICH TU

july 2013

Join AKA NYC Art Director Rich Tu as he discusses his work at the Apple Store on London’s Regent Street. Hear his emphasis on the importance of diversity in creativity, and the advantages of constantly rethinking the way you work. Come early as seating is limited.

Make a reservation for the event on July 23rd at 7PM by clicking here.

AKA NYC SUMMER PARTY 2013

june 2013

On Saturday, June 8th, we hosted our fourth annual Tony Weekend Summer Party atop the Empire Hotel. From the rooftop terrace, we enjoyed refreshing cocktails while appreciating the company of our clients, friends, and international colleagues. Partygoers that wanted some friendly competition hit the ping-pong table (supplied by our friend/client SPiN Galactic!), while those that wanted a more relaxing experience got all of their kinks worked out by talented masseuses. It was lovely to see so many of you there, and we hope you enjoyed yourselves as much as we did!

Click here to view our Facebook album.

A MASTERPIECE RETURNS TO BROADWAY

may 2013

We are delighted that the new production of Tennessee Williams’ masterpiece, THE GLASS MENAGERIE, starring two-time Tony Award winner Cherry Jones, Zachary Quinto, Tony nominee Celia Keenan-Bolger and Brian J. Smith, will be coming to Broadway.

This exquisite production began at the American Repertory Theater in Boston, where it received glowing reviews. The New York Timescalled it “such a thorough rejuvenation of Tennessee Williams’ drama that I hesitate to call it a revival.” And added star Cherry Jones is “perhaps the greatest stage actress of her generation, in one of the greatest roles in American theatre.” THE GLASS MENAGERIE begins performances September 5th, CLICK HERE to find out more about this must-see production.

THE SMELL OF REBELLION

june 2013

Check out the magical new video we created for Trunchbull’s anthem, “The Smell of Rebellion.”  Our creative and broadcast departments paired up to make this delightful short, which celebrates the ingenious lyrics of MATILDA’s Tim Minchin. CLICK HERE to watch! You can find the rest of our videos here.

STOMP GETS A NEW LOOK

june 2013

AKA is happy to unveil a bold new look for the international sensation, STOMP. This smash hit show has thrived in the East Village’s Orpheum Theatre for nearly twenty years and continues to captivate audiences worldwide. Our new creative injects a fresh perspective on the iconic brand using mega-sized lettering and cast photography. STOMP’s new art is stamped (Or should we say “stomped?”) with the tagline: “Established in 1994 NYC,” solidifying STOMP as a vital part of the city. CLICK HERE to find out more about this amazing show!

THE GREAT ART OF 1812

june 2013

When tasked with branding an electro-pop opera based on Tolstoy’s War & Peace, set inside a modern-day supper club and featuring music by one of New York’s most talented young artists, where do you begin? To capture the unique and beautiful experience of NATASHA, PIERRE AND THE GREAT COMET OF 1812, we specially commissioned a gorgeous illustration from a Russian artist that evokes the glamour and allure of 19th Century Russia.

THE GREAT COMET is in performances at Kazino – a pop up space in the Meatpacking District – through September 1st only, and tickets are going fast!

A SCIENTIFIC FREE-FOR-ALL

june 2013

This past weekend, THE WORLD SCIENCE FESTIVAL proved to be a brilliant annual celebration and exploration of science! On Saturday at INNOVATION SQUARE, we spent an unforgettable day with amazing robots, interactive video games, 3-D printed wares and hi-tech installations. That evening, we ventured to an outdoor party below the Brooklyn Bridge for an urban star-gazing event where we learned about the Transit of Venus, a rare astronomical event set for June 5 when Venus passes directly between the Earth and the Sun. On Sunday we experienced THE ULTIMATE SCIENCE STREET FAIR, which held all-new interactive exhibits, games, and performances. To learn more about all the fascinating, fun and free programs the WSF had to offer, CLICK HERE.

MAY UPDATE

may 2013

Click the image to the left to watch the May Update Video.

BROADWAY ROCKS

june 2013

Thousands of Times Square pedestrians joined cast members of Broadway’s favorite shows, along with CBS RADIO New York personalities for The 2nd Annual “Broadway Rocks Times Square for St. Mary’s Kids,” a free concert presented in Father Duffy Square (Broadway & 47th Street) on Sunday, June 2nd.

The outdoor event featured performances from the Broadway hits ROCK OF AGES, SPIDER-MAN TURN OFF THE DARK and the upcoming Broadway musical comedy FIRST DATE, along with a unique photo booth experience sponsored by Broadway’s LET IT BE.

This event is made possible through the collaborative efforts of CBS RADIO New York and AKA, along with additional media support from Clear Channel SPECTACOLOR, New York Post and NASDAQ Reuters.
CLICK HERE to learn more.

KING KONG COMES TO MELBOURNE

june 2013

To celebrate the June arrival of the larger-than-life new musical KING KONG, AKA Australia coordinated a spectacular event on the Eureka Skydeck, the tallest building in the Southern Hemisphere!

On Tuesday, May 21st, a 4.5 meter hand (a purpose built replica of the show’s monstrous main character) was attached to the Eureka Skydeck and suspended 300 meters high above Melbourne—complete with KING KONG’s legendary damsel in distress, Ann Darrow (as played by stunt woman Leigh-Anne Vizer)!

Not only will Kong’s hand appear on level 88 of the Skydeck for the run of the show, but AKA also negotiated a tremendous partnership with the Eureka Skydeck that will deliver thousands of dollars of added value to KING KONG’s campaign.

Coverage of the stunt was picked up worldwide across publications including The Guardian, The BBC, The Huffington Post as well as every major news outlet in Australia. CLICK HERE to get a behind-the-scenes look at this king-sized event!

BRITAIN GETS MORE TALENT

june 2013

A big, fat yes!  AKA recently partnered with the UK’s favourite family entertainment show, “Britain’s Got Talent.”

As part of the program’s semi-final week and building-up to its Grand Finale, the prime-time show aired a competition for four lucky winners to win a trip to London, Los Angeles and New York to see some of the world’s best live entertainment, including BILLY ELLIOT THE MUSICAL, WAR HORSE and SPIDER-MAN TURN OFF THE DARK.

The partnership delivered huge nationwide exposure for the shows involved thanks to its 56 screenings and an audience reach of up to 17.7 million viewers.

AKA GOES SOMEWHERE FUN

june 2013

AKA was excited to design the key art for SOMEWHERE FUN—a compelling new play by Jenny Schwartz, which debuted at The Vineyard this month. To help create this haunting and whimsical image, our creative team juxtaposed the surreal elements of the play while grounding them in the familiar setting of Central Park. We’re proud to continue our work with one of New York’s premiere off-Broadway theatres (which formerly produced The Lyons), while supporting The Vineyard’s legacy of provocative show art.

SWAN LAKE COMES TO MOVIE THEATERS

june 2013

We are excited to be working with Fathom Events to advertise the broadcast of the beautiful classic, SWAN LAKE. Get ready to experience the iconic ballet the way it was meant to be seen! On June 6th, Fathom Events and Omniverse Vision will team up to bring you an exclusive viewing of SWAN LAKE in both 2D and RealD 3D. This exciting event will be broadcast live all the way from the Mariinsky Theatre, the birthplace of Russian ballet, to select cinema locations around the world. CLICK HERE to get your tickets today!

STOP THE PRESS!

june 2013

Our very own Scott Moore was recently quoted in an article for Bloomberg News on the ever-expanding world of Broadway corporate sponsorships. To read Scott’s insights and learn more, CLICK HERE.

YG11 JURY DISCUSSION PANEL

may 2013

Join our Art Director, Rich Tu, for the ADC Young Guns 11 Jury Panel as he moderates a discussion geared to give future Young Guns new insight. This is a great opportunity to find out how the jury members became Young Guns themselves and the things they will be looking for as jurors.

The event begins at 8PM, Tuesday, June 4 at the Apple Store SoHo and the panel will include Elizabeth Weinberg and Dan Savage, amongst others.

For more information on the event, check out the ADC Young Guns website by clicking here.

2013 TONY AWARD NOMINATIONS

april 2013

This past year we’ve been delighted to work on such an array of innovative and exciting projects, so we’re extremely pleased to acknowledge the incredible number of nominations our clients have received for the 2013 Tony Awards.

We would like to extend a huge congratulations to all those nominated, in particular A CHRISTMAS STORY THE MUSICAL, THE TRIP TO BOUNTIFUL and MATILDA THE MUSICAL.

Such positive news follows significant success in the both the Drama Desk, Drama League and Outer Critics Circle Awards nominations, where our clients accrued a total of 42 nominations.

See below for a breakdown of all our Tony Award nominations and make sure to tune in to CBS at 8/7C on June 9 to watch the Tony Awards live.

 

Best Musical
A CHRISTMAS STORY THE MUSICAL
MATILDA THE MUSICAL

Best Revival of a Play
THE TRIP TO BOUNTIFUL

Best Performance by an Actress in a Leading Role in a Play
Cicely Tyson, THE TRIP TO BOUNTIFUL

Best Performance by an Actor in a Leading Role in a Musical
Bertie Carvel, MATILDA THE MUSICAL

Best Performance by an Actress in a Featured Role in a Play
Condola Rashad, THE TRIP TO BOUNTIFUL

Best Performance by an Actor in a Featured Role in a Musical
Gabriel Ebert, MATILDA THE MUSICAL

Best Performance by an Actress in a Featured Role in a Musical
Lauren Ward, MATILDA THE MUSICAL

Best Book of a Musical
Joseph Robinette, A CHRISTMAS STORY THE MUSICAL
Dennis Kelly, MATILDA THE MUSICAL

Best Original Score (Music and/or Lyrics) Written for the Theater
A CHRISTMAS STORY THE MUSICAL (Music and Lyrics: Benj Pasek and Justin Paul)
MATILDA THE MUSICAL (Music and Lyrics: Tim Minchin)

Best Direction of a Musical
Matthew Warchus, MATILDA THE MUSICAL

Best Choreography
Peter Darling, MATILDA THE MUSICAL

Best Orchestrations
Chris Nightingale, MATILDA THE MUSICAL

Best Scenic Design of a Musical
Rob Howell, MATILDA THE MUSICAL

Best Costume Design of a Musical
Rob Howell, MATILDA THE MUSICAL

Best Lighting Design of a Musical
Hugh Vanstone, MATILDA THE MUSICAL

Best Sound Design of a Play
John Gromada, THE TRIP TO BOUNTIFUL

MATILDA: OPENING NIGHT SPECIAL

april 2013

MATILDA opened last week to rave reviews! Read what Ben Brantley of The New York Timeshad to say about the miraculous show here. For more spectacular reviews, visit the MATILDA website HERE.

Continuing our partnership, Google and AKA created a special week of activities to celebrate opening. The partnership included a Google+ Scavenger Hunt on the MATILDA website, a Google Chrome Wallpaper “skin” for MATILDA, a Google Hangout with cast members and Sophie LaMontagne from Georgetown Cupcakes, and a special Google Offer for $5 off a cast album. This delightful series of events was a Broadway first and a lot of fun!

At the opening night celebration, the AKA Broadcast team shot a fabulous red carpet video, featuring interviews with celebrities, the cast and more! CLICK HERE to watch.

We hope you saw our gorgeous PlaybillBroadway World and New York Magazine Vulture takeovers! If you missed them, CLICK HERE to view the magic.

OUT, OUT DAMN TV SPOT!

april 2013

Tony® and Olivier Award Winner Alan Cumming is back on Broadway in Shakespeare’s dark masterpiece, MACBETH – now in previews at the Barrymore Theatre. We are excited to share our spine-tingling new TV spot for the show with you. Click HERE to view it – but don’t watch it alone!

MACBETH opens on Broadway this Sunday, April 21st.

THE TRIP TO BOUNTIFUL ARRIVES ON TV

april 2013

THE TRIP TO BOUNTIFUL— Horton Foote’s masterpiece about memory, mortality and the undeniable, universal yearning for home, starring Cicely Tyson, Cuba Gooding Jr. and Vanessa Williams—opens next Tuesday April 23 at the Stephen Sondheim Theatre. Before this starry opening, CLICK HERE to watch the show’s new TV spot!

AKA MEETS THE WORLD OF SCIENCE

april 2013

THE WORLD SCIENCE FESTIVAL returns to New York City May 29th – June 2nd for an extraordinary celebration of scientific discovery. AKA is proud to have been appointed as the festival’s creative agency and look forward to exciting New York City (and the world) with new visuals for this year’s events! For more information on the World Science Festival, visit their site here.

BODY WORLDS PULSE COMES TO NEW YORK

april 2013

AKA is proud to be providing online and interactive media services to BODY WORLDS PULSE, which opens at Discovery Times Square on April 26th. The original exhibition from Gunther von Hagens is an inspiring, immersive multimedia exhibition about health, wellness and living to the beat of life in a vibrant, fast-paced city. It is an exhibition unlike any other!

MATILDA: THREE-TIME TELLY AWARD WINNER

may 2013

The prestigious Telly Awards, which have been honoring the most innovative and outstanding work from respected advertising agencies, production companies and television stations since 1979, announced their 34th annual awards at the end of March.

We are incredibly proud to announce that our pre-opening television campaign for Matilda The Musical triumphed among 13,000 other entries to win in three separate categories. The rigorous judging process involved over 500 accomplished industry professionals before we were awarded in the realms of Excellence in Entertainment, Art Direction and Use of Music.

To find out more about the awards and watch our TV Spot, click here to read the full article on BroadwayWorld.

HOW WAS YOUR WEEKEND?

march 2013

At AKA NYC, our broad range of expertise is often influenced by the eclectic mix of talents and interests of our staff. To give you more insight into the great variety of our influences, we’ve launched a new feature on our Facebook page, AKA: The Weekenders. Check out The Weekenders to see what we get up to outside of the office. Click here to take a look at our album and make sure to check back for weekly updates.

A WHOLE NEW SPIDER-MAN!

march 2013

In honor of SPIDER-MAN TURN OFF THE DARK’s third thrilling year on Broadway, AKA NYC has created a dazzling new look for this breathtaking spectacular! Our creative team captured the mega-hit’s super-hero size, rock ‘n’ roll energy and awe-inspiring effects in two bold new key art images, which will work in tandem. Beginning this spring, keep your eyes peeled for SPIDER-MAN sightings in major outdoor buys all over the city. SPIDER-MAN TURN OFF THE DARK will continue to soar over Broadway at the Foxwoods Theatre through the summer and beyond!

A SINGULAR SENSATION

march 2013

We were really excited to work alongside our sister agency, The Creative Partnership, to develop a series of trailers to support the opening of the West End hit, A CHORUS LINE. It was the perfect opportunity to utilise our combined experience!

Press night quotes, printed that day, were incorporated into the content to highlight the rave reviews within a 24 hour window following the first night of the highly acclaimed production. Have a look at the finished version here.

FIRST DATE

march 2013

This month, AKA got in the mood for love at the groups launch and announcement of FIRST DATE, Broadway’s new musical comedy. FIRST DATE’s very own Cupid journeyed around the city—complete with wings and a halo—and visited group agents and industry folks alike, posing for photos and distributing custom candy conversation hearts!

FIRST DATE will begin its Broadway romance this July. We are thrilled to be a part of this exciting new production, and look forward to sharing more with you in the coming months! In the meantime, click here to visit our Cupid-inspired landing page.

WHAT A TRIP!

march 2013

THE TRIP TO BOUNTIFUL, starring Cicely Tyson, Cuba Gooding Jr., and Vanessa Williams, is all around the city. We hope this stunning art featuring this talented cast brightens New Yorker’s trips around the city. Be sure to take a look!

Broadway previews for THE TRIP TO BOUNTIFUL begin on Saturday, March 30th and Opening Night is Tuesday, April 23rd. Get your tickets today!

WE’D LIKE TO THANK THE ACADEMY

march 2013

For a second year, AKA NYC has been recognized as a multiple award-winner in the Annual Telly Awards. The Telly Awards honors “the very best film & video productions, groundbreaking online video content, and outstanding local, regional, & cable TV commercials and programs.” Our work on MATILDA THE MUSICAL, A CHRISTMAS STORY THE MUSICAL, BARE THE MUSICAL, ORCHID, THE LYONS, THE ANARCHIST and SPY THE EXHIBIT has been selected by The Telly Awards and their Silver Telly Council for a total of eleven 2013 awards, specifically recognizing our excellence in Entertainment, Art Direction, Use of Music, Use of Humor and Editing.

The 34th Annual Telly Awards received over 13,000 entries from the finest ad agencies, production companies, TV stations, cable companies, interactive agencies and corporations in the world. It is a remarkable achievement to be selected for recognition and truly an honor.

You can view all our winning spots here.

SXSW & AKA

march 2013

South by Southwest® is a unique annual festival in Austin where music, indie film and emerging technologies combine. This year Sarah, Jen and Emily from AKA’s digital department put on their cowboy boots and headed deep into the heart of Texas to check it out. There they found themselves surrounded by over 30,000 digital specialists from around the world.

We’re excited to start implementing the things our team learned in a variety of channels over the next few months. To whet your appetite, here’s a peek at our favorite 10 takeaways:

  1. Consumers don’t think per medium, they engage with all mediums.
  2. It’s all about engaging consumers authentically.
  3. We never understood how people consumed media and news before digital. We only knew reach.
  4. Technology should fade into the background, helping you to do the things that you love.
  5. Those people bored at work who surf the web (blogging, tweeting, FB and IM) are a bigger audience than the BBC, CNN or any other traditional media channel.
  6. Be a brand partner. Help brands figure out what people are interested in and help them share it in a clever, relevant way.
  7. Social media is real-time marketing – people engage with relevant content that matters to them at that moment.
  8. In this day and age, everyone is a media company.
  9. Be emotive. You don’t remember the joke, you remember that you laughed with your friends.
  10. Social media is becoming the new starting point for content.

For the more visual people out there, take a look at our SXSW album on the AKA Facebook page.

SOMETHING WICKED THIS WAY COMES

february 2013

This spring, Tony® and Olivier Award winner Alan Cumming will star on Broadway in a bold new interpretation of MACBETH, staged by John Tiffany, the Tony-winning director of Once, and Andrew Goldberg. This production had sold-out runs at the National Theatre of Scotland and the Lincoln Center Festival and now it’s coming to Broadway. In preparation for the run, which begins April 7 at the Barrymore Theatre, AKA developed a powerful, visually-arresting brand that is sure to catch the eyes of New York. Look for the full page ad that ran on page 3 of this past Sunday’s Arts and Leisure Spring Preview issue in The New York Times. And check out the Barrymore Theatre marquee, which Alan himself helped to install!

ROCKIN’ THE TIMES SQUARE TURNSTILES!

february 2013

ROCK OF AGES is excited to be the first Broadway show to take over all the subway turnstiles at the Times Square subway station. This hot new ad buy is part of a larger winter transit advertising campaign, which also included additional subway branding. AKA branded the turnstiles at all 10 entrances to this heavily trafficked station to catch the eye of commuters and tourists as they enter and exit the station. The turnstiles will be seen throughout the winter, resulting in thousands of branding impressions per day. In addition to that, they’re freakin’ awesome!

MATILDA ON TV AND IN BOOKS

february 2013

MATILDA’s latest TV commercial is here! Following on the heels of our winter campaign, we introduced the first look at the show itself, again featuring the voice talent of Sir Michael Gambon. Take a look at the TV spot here.

In other news MATILDA THE MUSICAL has launched a book club with Penguin Young Readers Group, celebrating Roald Dahl. In conjunction with previews beginning next week a book will be announced to be read each month. In April, a Google+ Hangout, hosted by Lucy Dahl (Roald Dahl’s daughter), will explore the topics and themes from the book, as well as Lucy’s personal stories. We think this is a really exciting way to dive further into the magical world of Roald Dahl! For more information, please visit: www.matildathemusical.com/bookclub

THERE’S A NEW “HIT” OFF-BROADWAY

february 2013

AKA is thrilled to be working on HIT THE WALL, Ike Holter’s new play about a group of unlikely revolutionaries thrust onto the frontline of history during the 1969 Stonewall riots. The show is making its New York premiere at the Barrow Street Theatre after a successful run last spring at Steppenwolf’s Garage Rep, and is presented by the team that brought audiences the unforgettable productions of TRIBES and OUR TOWN. Don’t miss it!

WHAT HAPPENED IN 2012

february 2013

In spite of Hurricane Sandy, 2012 was a record-setting year for Broadway ticket sales. We’ve assembled an infographic which recalls some of the highlights and some of the challenges that we as an industry faced in the past twelve months, with a look forward at what 2013 holds in store. Click to view our infographic here.

BELIEVE IT OR NOT!

february 2013

We are delighted to have been appointed as the full-service marketing and advertising agency in London for one of the world’s favorite museums, Ripley’s Believe It or Not!
Situated in the heart of the capital, the museum is home to over 700 authentic and original exhibits collected from everywhere you can imagine, representing the fascinating places and cultures visited by Robert Ripley during his travels. Such is the extent of his collection that the iconic, five floor London attraction is but one in a global chain of “odditoriums” (as Ripley’s calls its museums).

This is a breakthrough addition to our Events & Attractions roster – we’re very pleased to be working with such a well-known and well-loved tourist institution!

NYC & COMPANY ANNUAL MEETING

february 2013

Members of our marketing and digital teams attended the NYC & Co. Annual Meeting last week at Avery Fisher Hall. The meeting featured speeches from Mayor Bloomberg, NYC & Co. staff members and a special appearance via satellite by Miss Piggy. Here are some key findings from the meeting:

  • 52 million tourists visited NYC in 2012 spending 55 billion dollars.
  • NYC’s goal is 55 million tourists spending 70 billion dollars by 2015.
  • 1 out of every 10 jobs in NYC is in the hospitality industry (over 350,000).
  • NYC welcomed 5.2 million visitors to NYC as a result of a meeting or convention (300,000 more than Las Vegas).
  • NYC saw the most international visitors from the following countries:
    • Canada
    • England
    • Brazil (NYC & Co. has been working with the State Department to make it easier to obtain a Visa from Brazil to the U.S. As a result, Brazil has jumped to the #3 slot.)
    • France
    • Germany
    • China
    • Australia
THE CREATIVE PARTNERSHIP

january 2013

We’re thrilled to announce that film advertising agency The Creative Partnership has become part of the AKA Group. With offices in London and Los Angeles, The Creative Partnership has over three decades of experience as one of the leading names in the entertainment industry and a strong legacy of creating award-winning integrated campaigns for both theatrical and home entertainment clients. Most recently the agency has been responsible for developing campaigns for award contenders like Lincoln, Zero Dark Thirtyand the epic musical Les Misérables.

CLICK HERE to visit the website for The Creative Partnership and see some of its amazing work!

NEW YEAR, NEW LOOK!

january 2013

AKA is kicking off 2013 with a fresh, new logo. We used the idea of ‘Moving Forward’ as a conceptual starting point in our exploration to find a brand that illustrates AKA’s focus on innovation and cutting-edge advertising. AKA NYC Senior Designer and branding specialist Adam Neumann, led the redesign:

“The mark flips part of the ‘K’ to become a forward-pointing icon which leads a viewer through our company materials. We built upon our existing color scheme, adding purple to our red and blue while incorporating gradients within this palette to add theatricality and flair to the overall look. AKA’s new brand identity reflects the contemporary, forward-thinking company we are and the dedication and passion we bring to our clients.”

MCC THEATER – MISCAST 2013

january 2013

MCC Theater’s annual gala, MISCAST sees Broadway favorites take to the Hammerstein Ballroom stage in this one-night-only extravaganza, performing songs from roles in which they would never be cast. Once again, AKA has created branding for the event and developed an invitation that is at once fresh and exciting, yet delivers a continuity that honors the legacy of this annual production. Mark your calendars for this highly-anticipated evening set for March 4!

ATLANTIC THEATER COMPANY

january 2013

We were thrilled to work with the award-winning Atlantic Theater Company to redesign the websites for both their Theater Company and Acting School. The two new sites highlight the updated branding for the company, bring key information to the forefront and optimize the user’s experience. Take a virtual tour of their updated look!

Atlantic Theater Company: http://atlantictheater.org/
Atlantic Acting School: http://www.atlanticactingschool.org/

NEW TV FROM MATILDA THE MUSICAL

january 2013

This week AKA debuted the latest TV commercial for MATILDA, voiced by none other than legendary star of stage and screen, Sir Michael Gambon.

You can see the commercial airing exclusively this month on WABC-TV or online on in our portfolio. MATILDA begins performances on Broadway on March 4th.

RECORD-BREAKING NEWS

january 2013

Two of AKA’s Broadway musicals closed out 2012 with a bang! A CHRISTMAS STORY, THE MUSICAL, new to Broadway this fall, broke the Lunt-Fontanne Theatre house record twice: week ending 12/23 with a 9 performance gross of $1,491,488.20 and week ending 12/30 with an 8 performance gross of $1,558,922. And the long-running Broadway musical ROCK OF AGES broke the Helen Hayes Theatre house record again, beating its previous record-breaking week in 2011, week ending December 30 with a 9 performance gross of $745,205.20.

THE TRIP TO BOUNTIFUL

january 2013

Cicely Tyson, Cuba Gooding Jr. and Vanessa Williams take the stage this spring in a landmark production of Horton Foote’s THE TRIP TO BOUNTIFUL. Performances begin March 30th at the Stephen Sondheim Theatre.

American Express Cardholders have exclusive access to tickets now through January 30th.

THE SVA RECEPTION

january 2013

AKA New York City had a great time celebrating our new partnership with the School of Visual Arts on Monday. Check out some of our photos from the event where we got together to celebrate the work of some of their most talented students. We’re very proud of our new relationship and can’t wait to work with SVA more in the future!

BEYOND THE MUSIC

december 2012

AKA is proud to support the industry lab presentation of BEYOND THE MUSIC, an exciting new musical with original book and direction by Andy Sandberg and an exhilarating pop-rock score by Cliff Downs and Katie Kahanovitz. Performances take place at the Manhattan Movement & Arts Center (248 W 69th Street) Monday, January 28 at 3pm and 7pm, and Tuesday, January 29 at 12pm.

THE AKA/SVA SCHOLARSHIP

december 2012

AKA takes great pride in the support and fostering of up-and-coming artists. In conjunction with the School of Visual Arts, aka has created an exciting new annual scholarship. Students were tasked to make an original piece of art incorporating a Broadway theme. After going through dozens of beautiful designs, we selected one grand prize winner and four runners-up. Those students received scholarships towards their education and the advancement of their career.

For more information and to view all of the submissions, visit www.akanyc.net/svascholarship

A VERY MERRY CHRISTMAS STORY

december 2012

On November 19, A CHRISTMAS STORY, THE MUSICAL opened to rave reviews and a flurry of activity, which has made it the must-have ticket of the holiday season! A major part of aka‘s advertising campaign for this musical smash was broadcast TV. We partnered with WABC-TV to secure select prime-time spots, including “Dancing with the Stars,” election coverage, Taxi TV and other highly-viewed programming through partnership rates, added-value, and bonus access. The show‘s robust online campaign featured a fun interactive online contest to find Ralphie‘s missing glasses and CHRISTMAS came early for tourists and business travelers with a branded takeover at JFK‘s American Airlines terminal. ‘Tis the season!

To view the TV spot, CLICK HERE.

DECK THE HALLS OF PENN STATION!

december 2012

BREAKING NEWS: New York’s hometown hero Spider-Man has been spotted all over the Long Island Railroad terminal at Penn Station. And we do mean all over! AKA has created a truly Super Hero-size takeover across the platform and ticketing levels of one of the busiest transit hubs in the world. The eye-popping results include more than 60 individual pieces and required our dynamic design team over 100 hours to create. We think even the Green Goblin would agree: the results are amazing. Spidey and friends will be watching over LIRR Penn Station through December. Check it out! We couldn’t be prouder of this spectacular installation for our high-flying client: SPIDER-MAN TURN OFF THE DARK!

JINGLE BELL ROCK OF AGES

december 2012

For the 2nd year in a row, ROCK OF AGES is getting into the holiday spirit with a new campaign for the month of December. In this fun and festive new ad, even Santa (cast member Adam Dannheisser) is a ROCK OF AGES fan! This cheerful campaign is running across print, online and direct response. Also highlighted are special VIP Holiday Packages, giving ROCK fans a chance to amp up the fun even more, and further increase the show’s grosses during peak holiday performance weeks.

So be on the lookout for a Santa that totally ROCKS!

HARRY POTTER THE EXHIBITION

december 2012

AKA is proud to be working on HARRY POTTER THE EXHIBITION, which returned to New York in November. The exhibit now features additions from the final films, in addition to the previously displayed artifacts, and is the next chapter in the Harry Potter adventure!

In order to attract maximum attention to this exhibition during the crowded landscape of the holiday season, AKA crafted a digital media strategy that not only included the traditional outlets such as The New York Times and Broadway World, but also Entertainment Weekly, NBC Universal movie sites (including Fandango.com) as well as Time Out New York Kids. We also developed ads for the iPad edition of The New York Times to capture the attention of on-the-go fans/tourists who are mobile and searching through things to do in the city.

THE LOOK OF FOREVER DUSTY

december 2012

FOREVER DUSTY: The Dusty Springfield Musical is currently playing at New World Stages. Check out our groovy new TV commercial HERE!

JOINING THE PHILADELPHIA MUSEUM OF ART

december 2012

We are thrilled to be working with the Philadelphia Museum of Art on the digital and marketing campaign for “Dancing around the Bridge: Cage, Cunningham, Johns, Rauschenberg, and Duchamp.” The New York Times recently hailed the exhibit as “a top candidate for favorite museum show of the year!” In addition to this one-of-a-kind exhibition, aka is handling the digital campaign for the museum’s holiday celebration. We are very proud to be working with such a prestigious institution.

FRONT ROW SEATS AT THE DONMAR

december 2012

In London, we’re really proud to have been appointed as the Donmar Warehouse’s full-service agency, encompassing all their work at the Donmar and the associated season at the Trafalgar Studios.

Last month we launched Barclays Front Row, which will transform the Donmar from THE most exclusive “impossible to get a ticket” theatre in London to one of the most accessible  in town.

Every Monday at 10am, the Donmar release an allocation of £10 front row seats for forthcoming productions. The tickets are available to everyone on a first come first served basis online, on the phone and in person.

The launch campaign included an integrated advertising campaign, brand partnerships, targeted distribution, direct marketing and online social initiatives. The first ticket release took place at 10am on Monday, November 19th for the first week of performances of JULIUS CAESAR, Phyllida Lloyd’s all female production of Shakespeare’s raw and eternal study of power. The scheme has been an overwhelming success and has already begun to make a big difference to the diversity of their audiences and the energy in the auditorium.

 

WAR HORSE ARRIVES IN MELBOURNE

december 2012

The international sensation WAR HORSE has now been seen by 2 million people worldwide and is about to open at The Arts Centre in Melbourne, Australia. Our Australian offices are extremely proud to be working with this newly mounted co-production between The National Theatre of Great Britain and Global Creatures. WAR HORSE will make its Australian debut on New Year’s Eve before touring to Sydney, Brisbane and on to New Zealand in 2013.

HOLIDAYS ON THE HIGH SEAS!

december 2012

This year AKA NYC celebrated the holidays on a boat, y’all!  We ate dinner, exchanged “Secret Snowman” presents and danced the not-so silent night away on a cruise around Manhattan.   We had a wonderful evening, and everyone got into the holiday spirit (or just spirits in general).  To see photos of the fun, CLICK HERE!

BROADWAY ROCKS

november 2012

Raising awareness for St. Mary’s Healthcare System For Children

In September, AKA partnered with CBS Radio New York, Spectacolor and News Corp to present a special benefit called “Broadway Rocks.” The event took place in the heart of Times Square and raised awareness for St. Mary’s Healthcare System For Children. Cast members from aka shows SPIDER-MAN TURN OFF THE DARK, A CHRISTMAS STORY THE MUSICAL, ROCK OF AGES, BARE and FOREVER DUSTY rocked the crowd for this wonderful cause.

CLICK HERE to watch the 5 & 6 CBS News coverage.

Our hope is to make Broadway Rocks an annual event. Thanks to all involved and those who came for making it a success!

OLNEY THEATRE CENTER – 75TH ANNIVERSARY

november 2012

AKA has recently completed a rebranding project for the Olney Theatre Center in Maryland. The new identity coincides with the institution’s 75th anniversary and the arrival of Martin Platt as Artistic Director. It communicates the excitement of the live theatre experience and the diversity of content offered at OTC. The project began with a new logo, distilling down to an (O!) which serves as a recognizable and versatile branding element. Furthermore, aka designed the theatre’s new season brochure and social media skins, developing cohesive branding (logo, key art, type) across all communications that will make Olney’s presence in the D.C.-area market more visible than ever before, as this storied institution looks boldly to the future with a striking new look.

For more information, CLICK HERE.

MIAMI’S NEWEST THEATRICAL POP-UP ENTERTAINMENT EXPERIENCE

november 2012

ORCHID is Miami’s newest theatrical pop-up entertainment experience, a cocktail of song, dance, glamour, burlesque, aerial acrobatics and variety arts set inside The Pleasure Garden, a seductive throwback to the pleasure gardens of the 19th century. Part Moulin Rouge, part Cirque du Soleil, this pop-culture infused extravaganza is performed in a vintage European Cabaret tent and enhanced by an exclusive food and beverage program developed by James Beard award winning chef, Michelle Bernstein.

With an exotic international cast led by Director William Baker—who has worked with the likes of Kylie, Rihanna and Britney—this is one show that has to be seen to be believed…

ORCHID is now in previews in Miami’s Design District. Watch the teaser video HERE and CLICK HERE to explore our gorgeous new website and learn more about this enticing new theatrical experience!

FOREVER DUSTY: OUR CREATIVE

november 2012

This exhilarating new musical about the Legendary Dusty Springfield opened at New World Stages in November. We’re very proud of the gorgeous art our design team created for this show, and we’d like to share it with you here. Look for all of Dusty’s amazing hits in her famous beehive! To learn more about FOREVER DUSTY,CLICK HERE.

LABYRINTH THEATER’S 21ST SEASON

november 2012

AKA is thrilled to be working with the LAByrinth Theatre on their 21st season! Among the exciting new productions we can expect from this innovative theater company are three World Premieres: Radiance by Cusi Cram (All the Bad Things), A Family for All Occasions by Bob Glaudini (to be directed by Philip Seymour Hoffman) and a provocative new play from Stephen Adly Guirgis (The Motherfucker with the Hat). We can also look forward to the return of the new play reading festivals: NewYorkNewYork and the Barn Series. For more information and LAB Pass access, CLICK HERE.

ROYAL OPERA HOUSE, LONDON – ONE EXTRAORDINARY WORLD

november 2012

The Royal Opera House, one of the world’s most prestigious cultural institutions, is a hugely significant addition to our portfolio of clients. We’re thrilled that our remit encompasses managing the organization’s creative brand development, promotions and media buying both online and offline.

Most recently our London office developed the key artwork for the Royal Opera House’s Winter 2012 brochure, which sets the tone for the upcoming season. The artwork developed draws on the primary themes of the programme’s featured productions, specifically the revival of Tosca and the eagerly awaited re-imagining of opera Eugene Onegin.

London Creative Director, Matt Dixon, developed the concept working alongside photographer Kevin Macintosh and Production Designer Daryl McGregor. The dramatic result, which features Royal Ballet principles Steven McCrae and Thiago Soares, has been inspired by the concept of memory, bringing to mind the fleeting moments in time and the chaotic store of distorted recollections that can determine subsequent lives.

SPY: NEW TV CAMPAIGN

september 2012

SPY: THE SECRET WORLD OF ESPIONAGE continues to dominate the New York landscape and with the exhibition running through March next year the campaign now introduces TV for the fall season. We were tasked with creating an accessible and exciting TV commercial that would speak directly to families. You can take a close look at CIA artifacts and real spy gadgets from highly classified archives in our high-tech spot here.

SUMMER ROCKS AT SIX FLAGS!

september 2012

AKA rocked America’s largest regional theme park this summer with an integrated partnership between Broadway’s ROCK OF AGES and Six Flags Great Adventure in New Jersey.

Targeting a broad demographic in the peak of summer leisure, ROCK OF AGES covered the park with outdoor signage, TV and radio spots in queues, strategically placed digital signage, collateral distribution, and online presence.

Furthermore, Six Flags featured an entire ROCK OF AGES Day this August, bringing Broadway’s biggest thrill ride to park guests with an exciting performance by the cast, prizes, and an ’80s costume contest – all heavily pre-promoted in the park.

Get ready for more fun this fall as the partnership continues into Fright Fest 2012!

PRESALE WITH GOOGLE OFFERS AND AMERICAN EXPRESS®!

september 2012

In a Broadway first, AKA secured a groundbreaking partnership between Google, American Express® and MATILDA THE MUSICAL, which opens on Broadway spring 2013. Tickets are on presale now supported by cross-platform exposure with The New York Times (including a full page in their Fall Preview issue), online presence and a high impact TV campaign. You can take a look at our animated spot which features a voiceover by none other than Sir Michael Gambon here.Tickets for MATILDA THE MUSICAL will be on sale to Google Offers subscribers from Friday, September 21. Tickets are on sale to American Express Cardmembers now. More details atMatildaTheMusical.com.

MONSTER NEWS FROM AKA MELBOURNE

september 2012

YOU ARE INVITED: GLOBAL CREATURES LAUNCH THEIR MOST AMBITIOUS PROJECT YET. KING KONG!

Five years in the making by an award-winning international creative team, KING KONG is set to be an epic and dazzlingly original theatrical experience. This ground-breaking production will feature a cast of 49 actors, singers, dancers, circus performers and puppeteers who will bring to life one of the most advanced puppets in the world – a one-ton, six meter tall silverback gorilla.

On Saturday October 6th at 8pm (EST), GLOBAL CREATURES invite you to join them for their KING KONG launch event, live streamed from Melbourne’s Plaza Ballroom. Here they will announce their internationally renowned musical contributors, premiere performances of original compositions, unique insights from the creative team and the reveal of their exceptional cast.

To watch, tune in to kingkongliveonstage.com

USA West Coast – October 6, 5pm
Australia (AEST) – October 7, 1pm
United Kingdom – October 7, 1 am

Footage will be available for download after the event.

SARA JANE MERCER: ONLINE VIDEO SERIES

august 2012

Last year we created the Sara Jane Mercer Clean, Pure and Simple brand and built all of her online assets. Recently promoted through Martha Stewart Weddings, CECISTYLE, RebeccaCasciano.com, Vegan Magazine, and Spirit Beauty Lounge, Sara Jane Mercer has now teamed up with makeup artist Rebecca Casciano and Spirit.com for a three part video series produced and edited by aka. Take a look at the video series here.

A CHRISTMAS STORY, THE MUSICAL: BROADWAY PREMIERE

august 2012

Tickets for this new Broadway musical based on the beloved classic film went on sale Wednesday, August 8 through an American Express presale, followed shortly thereafter by a presale period with Audience Rewards. In developing the creative campaign, aka has brought to life numerous visual elements so fondly remembered by the movie’s millions of fans. Who could forget the famous leg lamp, the mischievous Ralphie Parker, and the must-be-Italian “fragile” box? Look out for all of them as we prepare to take over New York this holiday season.

» visit the website here.

SPIDER-MAN WELCOMES TRAVELERS TO NYC!

august 2012

AKA secured an exclusive promotional partnership with American Airlines and SPIDER-MAN TURN OFF THE DARK launching the first-ever domination of the American Airlines terminal at JFK. Large-scale banners and vibrant wallscapes leave a superhero-sized impression as incoming passengers make their way through the terminal and baggage claim. The extended partnership includes over 12 million impressions via online and printed boarding passes, website promotions, in-flight magazine ads and audio spots delivering a total media value exceeding $1 million!

LONDON OLYMPICS

august 2012

The success of the London Olympics relied on great teamwork and that’s also true of marketing campaigns this summer!

In the lead up to London 2012, our London team worked closely with McDonald’s to develop a recognition and reward scheme for the Olympic Games’ volunteer program. As the official sponsors of the program, McDonald’s trained over 70,000 ‘Games Makers’ who received exclusive access to a dedicated site where they could take advantage of theatre tickets priced at just £20.12.

To find out more about our exclusive reward and recognition scheme with McDonald’s visit our international website.

THE ANARCHIST: FIRST LOOK

july 2012

Pulitzer Prize winning playwright David Mamet’s new play THE ANARCHIST made its debut with a teaser at the TONY AWARDS® on June 10th. You can take another look at the explosive teaser trailer we put together here before we welcome THE ANARCHIST to Broadway this November.

» view the spot

AKA JOINS FORCES WITH LEADING INTELLIGENCE AGENCIES

july 2012

We are proud to be providing creative and interactive services for this new exhibition at Discovery Times Square. SPY: THE SECRET WORLD OF ESPIONAGE is presented by BASE Entertainment and reveals declassified stories, objects and artifacts from the CIA. With the World Premiere of the exhibition here in New York, our creative has truly taken over the city with an expansive outdoor campaign.

GLENGARRY GLEN ROSS: AL PACINO’S BACK ON BROADWAY THIS FALL

july 2012

AL PACINO returns to Broadway this fall when he stars in DAVID MAMET’S acclaimed Pulitzer Prize-winning drama GLENGARRY GLEN ROSS and we are thrilled to be a part of the team. PACINO, who was nominated for an Oscar for portraying the role of Ricky Roma in the film version, will now take on the role of Shelly Levene in this new production, which marks the 30th anniversary of the play. Previews begin October 16 at the Gerald Schoenfeld Theatre for this limited 10 week run!

AKA TONY WEEKEND PARTY

july 2012

Our third annual Tony Weekend Summer Party took place in New York on Saturday, June 9th. For this year’s party we took over the roof terrace at the Top of the Strand, where we all enjoyed Pimms and cocktails while looking out over stunning views of the Empire State Building and all the way downtown to the new One World Trade Center tower. With masseurs available, it was a wonderful opportunity for the AKA NYC team to share a relaxing afternoon with friends, international colleagues, clients and suppliers. We were delighted to see so many of you there and hope you had as much fun as we did. We’re already looking forward to next year’s party!
» view photos from the party

THE FIRST EVER INSTAGRAM MEETUP

may 2012

We were delighted that The Huffington Post featured our END OF THE RAINBOW Instagram campaign with details on the first ever Broadway Instagram meet-up, at the Belasco Theatre. The event reached over 500,000 users and generated hundreds of new photos on Instagram.
» read the article
» view the Instagram feed

ROCK OF AGES: TONIGHT I ROCK!

may 2012

ROCK OF AGES kicked off its fourth smash year on Broadway with a new creative campaign – TONIGHT I ROCK! – depicting regular people by day who totally rock out by night at Broadway’s Best Party. The exciting new creative was rolled out across Manhattan, targeting spring tourists, office workers, transit riders, and pedestrians through an incredible outdoor advertising buy, featuring digital urban panels throughout the city, subway interior cards across multiple lines, and an impressive branded interior take-over on the Shuttle train between Times Square and Grand Central Station.

BEHIND THE POSTER

may 2012

We’re thrilled that Arts Beat, the culture section of the New York Times online, featured our artwork for the Broadway revival of A STREETCAR NAMED DESIRE in their latest Behind the Poster feature.

» read the article

RITA LYONS ON TV

may 2012

The Vineyard Theatre’s hit play THE LYONS transferred to Broadway this spring. One major effort was creating a strong TV campaign that would cut through the heavy spring activity. The play’s sharp and witty humor was captured perfectly with Tony Award® – winning star Linda Lavin delivering a series of motherly “observations” from her character Rita Lyons. Viewers love these spots on TV – look out for future versions to be released online soon!

» view the spots

AKA NYC WINS TEN 2012 TELLY AWARDS

may 2012

The Telly Awards has named AKA NYC as a multiple top prize winner in the 33rd Annual Telly Awards for our BILLY ELLIOT Broadway TV spot and HOW TO TRAIN YOUR DRAGON ARENA SPECTACULAR trailer, with distinction for our promotional and branding campaign work. With over 11,000 international entries each year, this is truly an honor.

“The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, Executive Director of the Telly Awards. “AKA New York’s accomplishment illustrates their creativity, skill, and dedication to their craft and serves as a testament to great film and video production.”

» view our Billy Elliot Broadway spot
» view our Dragons spot

DREAMWORKS’ HOW TO TRAIN YOUR DRAGON ARENA SPECTACULAR:

march 2012

“Dragons marvel as arena entertainment hits new heights.”
Sydney Morning Herald

DREAMWORKS’ HOW TO TRAIN YOUR DRAGON ARENA SPECTACULAR opened in Melbourne this month and AKA was thrilled to help excite the audiences by creating a new trailer and TV spot for the production. The show arrives in the U.S. later this summer, featuring awe-inspiring live action that will thrill audiences of any age! Visit DreamWorksDragonsLive.com for up to date news and tour dates.
» view our new trailer

BRINGING THE AUDIENCE INTO THE PICTURE

march 2012

Leading up to the first performance of END OF THE RAINBOW, AKA created a signature style for the show’s social media postings that communicates the poise, attitude and timelessness of the legendary Judy Garland. Throughout rehearsals, the cast and creative team have captured special moments, which aka has treated and posted via Instagram. The photos are accessible via an Instagram tab on the show’s Facebook page and were turned into an exclusive and downloadable Facebook cover photo. The initiative has so far reached over 650,000 people. END OF THE RAINBOW is now playing at the Belasco Theatre.

» view Instagram feed

ROCKING THE SUBURBS ALL WINTER LONG

march 2012

This winter, suburbanites who love to ROCK were the life of the party at the Helen Hayes Theatre eight times a week. After careful geographic analysis of recent sales patterns, AKA’S winter advertising plan for ROCK OF AGES focused on regional suburban outreach. Key placements in Long Island, Staten Island, Westchester, and New Jersey included mall advertisements, billboard signage, commuter rail presence, select local print ads, and gym and bar digital screen loops. A new testimonial television spot began airing throughout the region as well, capturing the kick-ass party atmosphere that audiences keep coming back for again and again. In this short period, ticket sales have increased over 10% in Long Island and 5% in the New Jersey suburbs. With these carefully targeted placements and a keen eye toward securing the best value possible, ROCK OF AGES flourished during a traditionally weak season across the industry.

EXCLUSIVE PRESALE PARTNERSHIPS

march 2012

This season, desire is taking on a whole new rhythm with Tennessee Williams’ Pulitzer Prize-winning masterpiece, A STREETCAR NAMED DESIRE. Launching in style, AKA secured a presale with American Express and partnered with New York Magazine to deliver maximum exposure in-book and online including an exclusive takeover of the Entertainment homepage. A STREETCAR NAMED DESIRE begins previews April 3 at the Broadhurst Theatre.
» view our TV spot

SXSW: AKA AT SOUTH BY SOUTHWEST’S INTERACTIVE CONFERENCE

march 2012

Our Director of Digital, along with our Director of Marketing and Partnerships, travelled to Austin, TX, earlier this month to attend SXSW Interactive, the biggest interactive conference on Earth—a breeding ground for new ideas and creative technologies.

A few advance previews of what’s to come in 2012:
⋅Transmedia campaigns will allow brands a 24/7 interactive platform with users.
⋅Product storytelling will play a big role in brand engagement on all digital outlets.
⋅AT&T, Verizon, and T-Mobile are creating a joint-venture app, ISIS, which allows for payment via phone. No wallet needed!

We were so inspired at SXSW that we can’t wait to introduce everything we learned into your campaigns.

BRINGING THE AUDIENCE INTO THE CONVERSATION

january 2012

Stick Fly, a new play by Lydia R. Diamond and directed by Kenny Leon, has taken the audience experience to a new level. Working with the cast and creative team, including producer/composer Alicia Keys, the show is holding regular talkbacks following select performances. AKA has secured sponsor organizations to host each talk, promoting group nights and special events including The Root, USA Network/Psych, Martha’s Vineyard, and Black Enterprise.

THE NATIONAL THEATRE OF GREAT BRITAIN: PROMOTING THE NT LIVE SERIES

january 2012

The National Theatre continues its US domination by extending its offering to audiences across the US through NT LIVEC—a season of thrilling live theatre broadcasts to local cinemas across the country direct from the National Theatre’s London home. This season opens with TRAVELLING LIGHT on Feb 9 and will continue with Shakespeare’s COMEDY OF ERRORS, the classic comedy SHE STOOPS TO CONQUER and Danny Boyle’s award winning FRANKENSTEIN. Visit NTLive.com for venue info nationwide and tickets.

MEMPHIS THE MUSICAL PARTNERS IN-STORE PROMOTION WITH COCA-COLA

january 2012

This month, AKA partners MEMPHIS THE MUSICAL with Coca-Cola, in a unique in-store promotion of a MEMPHIS enter-to-win contest promoted with multi-packs of Coca-Cola. Available at 52 ShopRite locations throughout the Tri-State area, the contest is promoted with Coca-Cola/MEMPHIS branded point-of-sale materials, online and in ShopRite advertising. Reaching over 4.6 million shoppers over 4 weeks, with online and print reaching a further 6 million. WBLS-FM supports the partnership with almost $100,000 in media value through live on-air dial to win contests, pre-recorded promos, and appearances by DJs in-store. The overall promotion delivers over $450,000 in value for under $3,000 spend!

MEMPHIS RINGS IN 2012 WITH A WHOLE NEW LOOK!

january 2012

This month, MEMPHIS THE MUSICAL takes over 50% of all 2-sheet platform posters (over 520 posters total) in NYC subway stations. We negotiated to receive half of the posters free-of-charge. The campaign is an aka media first with 50% of the sites guaranteed in prime city locations. The posters utilize five brand-new looks for the show to showcase MEMPHIS as the fun, passionate, must-see hit that it is.

BILLY ELLIOT—THREE YEARS ON BROADWAY!

january 2012

After three years, 10 Tony Awards® and 16 Billys, BILLY ELLIOT on Broadway took its final bow this past Sunday, January 8, 2012. We were proud to roll out new creative last fall across outdoor, online display, print collateral and TV showcasing the triumph, energy and eternal spirit of the show.

THE HIGHEST WEEKLY GROSS IN BROADWAY HISTORY!

january 2012

SPIDER-MAN TURN OFF THE DARK achieved the highest weekly gross in Broadway history this past holiday. We contributed to SPIDER-MAN’s historic, record-setting week by securing VIP partners and monitoring premium inventory for this blockbuster show. Almost in celebration, Spider-Man himself hit the airwaves, saving CNN’s Anderson Cooper from the evil clutches of the Green Goblin, in an integrated partnership we brokered in conjunction with Countdown 2012, Times Square Alliance and CNN. We devised, conceived and delivered the stunt with our colleagues that was broadcast live on the Jumbotrons throughout Times Square, and also delighted the national television audience.

END OF THE RAINBOW LAUNCHES WITH MEDIA FIRST IN THE NEW YORKER

january 2012

END OF THE RAINBOW launched its advertising campaign with a two-part national ad in The New Yorker‘s January 2 issue. We negotiated the inside front cover position, which ran to all of The New Yorker‘s one million+ subscriber base, for the rate of an NYC DMA page. We also negotiated the front cover flap for newsstand copies within the DMA. This is the first time a Broadway show has run in this combined position, and the savings to the show totaled over $250,000. END OF THE RAINBOW begins previews at the Belasco Theatre on March 19. CLICK HERE.

IT’S ONLY A SHORT EXTENSION

february 2015

Due to popular demand, the side-splitting comedy IT’S ONLY A PLAY has extended.  And as if that wasn’t enough, Tony® and Emmy® Award winner Martin Short has joined the cast, alongside two-time Tony Award winner Katie Finneran and SAG Award winner and “30 Rock” star Maulik Pancholy!

To celebrate the arrival of Mr. Short and all his hilariousness, we shot a new series of TV commercials featuring him interviewing his fellow cast members.  To watch these hysterical new spots, CLICK HERE or HERE!