News

IT’S ONLY A HOT TICKET!

The Broadway comedy about the comedy of Broadway, IT’S ONLY A PLAY, is coming to New York in August, but we kicked off our campaign in June with:

An American Express presale, supported by a national Telecharge eblast
A full page announcement ad in The New York Times
A stunning direct mail piece
And the national inside cover of [...]

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ONCE ON THE WEB

Over the last few weeks, our digital team worked tirelessly on a gorgeous new website for ONCE, and we’re proud to say the new site is up and running.  We’re even more proud of how amazing the new site looks!  Included in the re-design is our new art, the fantastic new “Gold” TV spot and [...]

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JUST ANOTHER MAGIC MONDAY

In an enchanting new series entitled “Magic Mondays,” THE ILLUSIONISTS will be posting a new video of one of their cast members performing a mystifying magic trick every week.  The first week’s video starred Andrew Basso, aka “The Escapologist,” and featured some of AKA’s very own!  CLICK HERE to watch that mind-boggling trick.

Witness the [...]

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MATILDA IN 3D!

In another spectacular Broadway first, MATILDA THE MUSICAL has wrapped a double decker tourist bus with 3D and illuminated artwork. The bus has been lighting up the streets since July 4th weekend and the crowds can’t get enough of it!

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RETARGETING IS FLAWED… FOR SOME INDUSTRIES

Tom Goodwin, CEO of Tomorrow Group, recently wrote an article for Ad Age about the overall state of online advertising. Mr. Goodwin concludes that retargeting is ill-timed and repetitious. However, in the context of Broadway advertising, retargeting actually has extremely strong results. Across our numerous campaigns, online retargeting has seen anywhere from 300-3,000% [...]

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HAIL TO THE CHIEF!

ALL THE WAY went all the way to the Tonys®.

WINNER!
Best New Play
Best Actor – Bryan Cranston
2014 Tony Awards

ALL THE WAY also won a host of other prestigious awards this season:

Best Play – Drama Desk Award
Best Play – Outer Critics Circle Award
Best Play – Drama League Award
Best New American Play – NY Drama Critics’ [...]

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